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There are several types of RCS messages:   Basic Text only, up to 160 characters, just like an SMS. Single Rich content like images, buttons, cards, carousel, location, etc. Conversational Two-way messaging and can include Basic/Single messages between parties.   For more information on RCS, visit the Sinch RCS product page. ... View more

When you message someone who also has RCS chats turned on in Google Messages, your chat conversations automatically upgrade to end-to-end encryption. With end-to-end encryption, no one can read the content sent between you and the other person.   Messages sent between users and agents are encrypted between RCS Business Messaging (RBM) agents and Google servers and between Google servers and users’ devices. Agents can’t use their own encryption keys because Google needs to scan messages for malicious content to protect all users and businesses. Messages received on users’ devices are encrypted by any device-wide encryption that users have configured for their devices, and Google deploys on-device security models to protect message data.   For more information on RCS, visit the Sinch RCS product page. ... View more

Android - RCS Business Messaging integrates directly with the native messaging app on Android smartphones, such as Messages from Google or Samsung Messages from Samsung.   Apple iOS - At its recent WWDC 2024 Apple announced that its Messages app will support RCS in iOS 18. The new standard will replace SMS as the default communication protocol between Android and iOS devices.   For more information on RCS, visit the Sinch RCS product page. ... View more

RBM stands for RCS Business Messaging. RBM agents communicate with users through messages, events, and requests to achieve your business goals. Whether those goals are simple (such as sending delivery notifications) or complex (such as booking a flight), agents use rich cards, media, and suggestions to guide users through conversations that satisfy user and agent needs.   Your RBM agent initiates conversations with users. Users can't start conversations with your agent, but once the agent starts a conversation, the user can reply at any time. Your agent sends the first message when it receives an external trigger that you configure. A trigger can be anything and depends on your agent's use case.     What can you do with RBM?   RBM supports many uses cases and has a lot of advanced functionality for business messaging: Send messages directly to your customers or employees via RCS - with your brand as the verified sender. Communicate with your customers, share text messages, images, videos and more. RCS supports diverse content. Improve your customer service and use RCS as a chatbot channel! This will make your customer service more efficient. Use chat as a sales channel for your products and services - interactive and close to your customers. For more information on RCS, visit the Sinch RCS product page. ... View more

Watch the video below to learn how to get started with RCS (Rich Communication Services):     For more information on RCS, visit the Sinch RCS product page. ... View more

Watch the video below to discover the benefits of RCS (Rich Communication Services) for both users and brands:     Key Features and Benefits of RCS   Rich content Allows sending images, videos, buttons, and even carousels. More visually appealing and more engaging customer experience. Interactivity Lets you include buttons that customers can tap to take actions, like booking an appointment or making a purchase. This can streamline communication and improve customer experience. Branding Includes your business logo and colors, making them instantly recognizable to your customers. Verification The sender is verified, indicated by a verified mark, to enhance trust and ensuring consumers that the message comes from a trusted sender. Analytics Provides insights into how customers are interacting with your messages, so you can track their effectiveness and make improvements. No app to download Most Android devices are now shipping with Google Messages as the default messaging app, meaning customers don’t need to download a new app to start using RCS.  Apple announced in November 2023 that it would start supporting RCS in 2024. Verified Sender Increase trust with customers by using a verified sender and engage with them. Increased engagement RCS is proven to increase customer engagement using compelling, branded conversations. Unlike SMS, businesses can use rich features such as suggested replies, image carousels and contextual actions to personalise interactions. Suggested actions Provide your customers with predefined options so they can tap a button rather than having to type a response. Display reports Identify who has seen your messages so you can better inform future engagements. Carousels Enhance messages with rich image carousels, each card having its own suggested actions. Fallback options No RCS? No problems! Sinch have developed a unique fallback experience that allows all customers, regardless of device or messaging app, to receive RCS Messages.   For more information on RCS, visit the Sinch RCS product page. ... View more