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Para muchos negocios minoristas, el Black Friday es el día de compras más ocupado del año. Originario de los Estados Unidos, la promoción de descuentos y ofertas especiales en el Black Friday se ha vuelto popular en todo el mundo.     Los canales conversacionales son herramientas excelentes para comunicarse con los clientes sobre productos y promociones, y pueden ser grandes aliados durante el periodo del Black Friday. Con eso en mente, hemos enumerado algunos consejos para que te prepares de la mejor manera posible para esta fecha utilizando las herramientas que Sinch Engage proporciona.    Preparando audiencias     El primer paso es tener una audiencia definida para tu campaña. Es importante que los clientes que forman parte de tu audiencia hayan aceptado recibir tus mensajes, especialmente cuando contienen contenido promocional. Aquí hay algunas formas en que tus clientes pueden suscribirse para recibir tus mensajes:     Enviar cualquier mensaje para iniciar una conversación con tu marca.  Enviar una palabra clave específica para iniciar una conversación.  Estas configuraciones se pueden realizar en el menú Campañas -> Ajustes.  Además, puedes promocionar los canales conversacionales utilizando enlaces específicos y códigos QR. Accede a Configuración -> Proyecto -> Herramientas de promoción en el menú para verificar lo que ya te proporcionamos.     Dependiendo del canal, como es el caso de WhatsApp, puedes recopilar el consentimiento del cliente fuera del canal mismo (por ejemplo, en un formulario de registro de usuario) y simplemente cargar estos contactos en Sinch Engage más tarde. Consulta aquí la guía paso a paso sobre cómo realizar esta importación y asegúrate de cargar también información relevante sobre tus clientes (propiedades del cliente) que se pueda utilizar más adelante para segmentar la audiencia y también para componer y personalizar el mensaje de la campaña.     Opt-out (cancelación de suscripción)     Incluso si tu cliente ha aceptado recibir tus mensajes, es importante ofrecerle la opción de dejar de recibirlos si cambian de opinión. Sinch Engage ya gestiona esto: si tu cliente envía el comando de cancelación de suscripción (STOP), será eliminado automáticamente de la audiencia y no podrá ser impactado por tus campañas. Puedes configurar un mensaje de retroalimentación si el cliente envía el comando de cancelación de suscripción accediendo al menú Campañas -> Ajustes.    Además, una buena práctica es informar en el mensaje de la campaña que el cliente puede enviar el comando STOP si ya no desea recibir tus mensajes. Agregar esta instrucción al mensaje puede evitar que el cliente bloquee el canal o denuncie el mensaje como spam. En algunos canales, como WhatsApp, esta acción de bloquear o denunciar como spam puede afectar negativamente la calidad de tu número, por lo que proporcionar una alternativa para que el cliente deje de recibir mensajes sin tener que tomar esta medida más drástica es una buena estrategia para mantener la calidad del canal.  Ejemplo de un mensaje de campaña con instrucciones de opt-out     Preparando el contenido del mensaje     Para campañas de WhatsApp  Para enviar campañas en WhatsApp, es necesario que el mensaje (plantilla) se haya creado previamente y haya sido aprobado por Meta. Por lo tanto, considerando el Viernes Negro, es muy importante que planifiques el contenido con anticipación y lo envíes para su aprobación, ya que Meta puede tardar hasta 24 horas en aprobar (o no) tu mensaje.     Algunos consejos para aumentar la probabilidad de que tu plantilla sea aprobada:     Elige la categoría de plantilla correcta (Marketing, Utilidad o Autenticación).  Incluye variables en el mensaje para hacerlo más personalizado y específico para cada usuario.  Envía ejemplos reales de las variables y medios que se utilizarán en la campaña.     Si utilizas un botón con una URL, la plantilla es más probable que sea aprobada si la URL no está acortada con un proveedor genérico (como Bitly) y si tiene el dominio de tu empresa.      También ofrecemos asistencia de inteligencia artificial que puede ayudarte a construir la plantilla adecuada para tu campaña. Puedes ver cómo usarla aquí.     Screenshot 2023-11-09 at 23.01.57.png  Además, puedes usar nuestras plantillas predefinidas del Black Friday como base al crear la tuya. Consulta esto en Configuración -> Cuenta -> Plantillas de mensajes de WhatsApp. spanish-black-friday-template.jpg   Para campañas en otros canales  Para canales diferentes a WhatsApp, no es necesario crear y aprobar una plantilla con antelación; puedes crear el contenido de inmediato. Incluso en este escenario, puedes contar con la asistencia de inteligencia artificial para construir el mensaje de tu campaña. También asegúrate de incluir variables en el contenido y reemplazarlas con propiedades del cliente para que el mensaje sea más personalizado para cada cliente. Puedes encontrar las mejores prácticas para personalizar mensajes de campaña aquí.    Seguimiento de clics en URL     Ofrecemos la posibilidad de hacer un seguimiento del número de clics en URL que forman parte del cuerpo del mensaje (para mensajes de forma libre o plantillas). Para habilitar esto, accede a Configuración -> Proyecto -> Detalles del proyecto -> Configurar URL. Allí puedes habilitar el acortador de URL y también establecer parámetros UTM.     ¿Por qué usar un acortador de URL?     Dependiendo de la longitud del enlace URL que deseas enviar, el mensaje puede volverse muy largo. Acortar la URL es una forma de hacer que el contenido sea más conciso y atractivo para los usuarios.  Al acortar la URL, es posible hacer un seguimiento de cuántos usuarios hicieron clic en el enlace y, por lo tanto, poder entender la efectividad de tu campaña. Al utilizar el acortador de URL de Sinch Engage, estos datos ya se calcularán y se mostrarán en la lista de campañas y también en la página de detalles de la campaña.  Screenshot 2023-11-09 at 22.55.52.png     Con estos consejos, esperamos que tengas un exitoso Viernes Negro. Aprovecha todo lo que Sinch Engage ofrece para fortalecer tu relación con tus clientes a través de nuestros canales conversacionales.     Ver también:     Límite de número de teléfono de WhatsApp  ... View more

A Black Friday é sem dúvida um dos principais eventos do varejo no ano. Depois de anos de economia desacelerada, a expectativa para a Black Friday 2023 é otimista: segundo pesquisa do Google, 67% das pessoas no Brasil pretendem comprar algo e 70% vão gastar igual ou mais do que em 2022 - um aumento de 5% em relação ao ano passado.    Os canais conversacionais são ótimas ferramentas para se comunicar com os clientes sobre produtos e promoções, e podem ser grandes aliados durante o período da Black Friday. Pensando nisso, listamos algumas dicas para você se preparar da melhor maneira possível para essa data, utilizando as ferramentas que o Sinch Engage oferece.    Preparando as audiências O primeiro passo é ter uma audiência definida para sua campanha. É importante que os clientes que fazem parte da sua audiência tenham concordado em receber suas mensagens, especialmente quando se trata de conteúdo promocional. Aqui estão algumas maneiras pelas quais seus clientes podem se inscrever para receber suas mensagens:    Enviando qualquer mensagem para iniciar uma conversa com sua marca  Enviando uma palavra-chave específica para iniciar uma conversa  Essas configurações podem ser feitas no menu Campanhas -> Configurações.    Além disso, você pode promover os canais conversacionais usando links específicos e QR codes. Acesse Configurações -> Projeto -> Ferramentas de promoção no menu para conferir o que já preparemos para você.   Dependendo do canal, como é o caso do WhatsApp, você pode coletar o consentimento do cliente fora do próprio canal (por exemplo, em um formulário de registro de usuário) e apenas subir esses contatos no Sinch Engage depois. Veja aqui o guia passo a passo de como fazer essa importação e certifique-se de subir também informações relevantes sobre seus clientes (propriedades do cliente) que podem ser usadas posteriormente para segmentar a audiência e também para compor e personalizar a mensagem da campanha.    Opt-out (cancelamento) Mesmo que seu cliente tenha concordado em receber suas mensagens, é importante oferecer a opção de parar de recebê-las caso ele mude de ideia. O Sinch Engage já gerencia isso: se o cliente enviar o comando de cancelamento (STOP), ele será removido automaticamente da audiência e não poderá ser impactado por suas campanhas. Você pode configurar uma mensagem de feedback se o cliente enviar este comando acessando o menu Campanhas -> Configurações.  Além disso, uma boa prática é informar na mensagem da campanha que o cliente pode enviar o comando STOP se não quiser mais receber suas mensagens. Adicionar essa instrução à mensagem pode evitar que o cliente bloqueie o canal ou denuncie a mensagem como spam. Em alguns canais, como o WhatsApp, essa ação de bloquear ou denunciar como spam pode afetar negativamente a qualidade do seu número, então fornecer uma alternativa para o cliente não receber mais mensagens sem ter que tomar essa ação mais drástica é uma boa estratégia para manter a qualidade do canal.  Screenshot 2023-11-09 at 14.50.30.png Preparando o conteúdo da mensagem  Para campanhas no WhatsApp Para enviar campanhas no WhatsApp, é necessário que a mensagem (modelo) seja criada e aprovada previamente pela Meta. Portanto, considerando a Black Friday, é muito importante que você planeje o conteúdo com antecedência e o envie para aprovação, pois a Meta pode levar até 24 horas para aprovar (ou não) sua mensagem.    Algumas dicas para aumentar a chance de aprovação do seu modelo:    Escolha a categoria correta do modelo (Marketing, Utilidade ou Autenticação)  Inclua variáveis na mensagem para torná-la mais personalizada e específica para cada usuário  Envie exemplos reais das variáveis e mídias que serão usadas na campanha  Se você usar um botão com uma URL/link, o modelo tem mais chances de ser aprovado se a URL não for encurtada com um provedor genérico (como Bitly) e se tiver o domínio da sua empresa.  Também oferecemos um assistente de IA que pode ajudar você a construir a mensagem certo para sua campanha. Veja como como usá-lo aqui.  Screenshot 2023-11-09 at 14.17.58.png Além disso, você pode usar nossos modelos prontos para a Black Friday como base ao criar os seus. Verifique isso em Configurações -> Conta -> Modelos de mensagens do WhatsApp. Para campanhas em outros canais portuguese-black-friday-template.jpg Para campanhas em canais diferentes do WhatsApp, não é necessário criar e aprovar um modelo com antecedência; você pode criar o conteúdo na hora do envio. Mesmo nesse cenário, você pode contar com o assistente de IA para construir a mensagem da sua campanha. Além disso, certifique-se de incluir variáveis no conteúdo e substituí-las por propriedades do cliente para que a mensagem seja mais personalizada. Você pode encontrar as melhores práticas para personalizar mensagens de campanha aqui.    Rastreamento de cliques em URLs  Oferecemos a possibilidade de rastrear o número de cliques em URLs que fazem parte do corpo da mensagem (para mensagens livres ou modelos). Para ativar isso, acesse Configurações -> Projeto -> Detalhes do projeto -> Configurações de URL. Lá, você pode ativar o encurtador de URL e também definir parâmetros UTM.    Por que usar um encurtador de URL?  Dependendo do tamanho do link URL que você deseja enviar, a mensagem pode se tornar muito longa. Encurtar a URL é uma maneira de tornar o conteúdo mais conciso e atraente para os usuários.  Ao encurtar a URL, é possível rastrear quantos usuários clicaram no link e, assim, entender a conversão da sua campanha. Usando o encurtador de URL do Sinch Engage, esses dados já serão calculados e exibidos para você na lista de campanhas e também na página de detalhes da campanha.  Screenshot 2023-11-09 at 22.40.54.png Com essas dicas, esperamos que você tenha uma Black Friday de sucesso! Aproveite tudo o que o Sinch Engage oferece para fortalecer e estreitar o seu relacionamento com seus clientes por meio de nossos canais conversacionais.   Veja também:  Limite de envio em números do WhatsApp ... View more

WhatsApp has a very specific rule that can affect how many customer you can reach within a 24-hour period. If you want to send campaigns to large audiences is important to understand how this works so you can prepare your WhatsApp number to be able to reach your entire audience.   Phone numbers with an approved display name can initiate conversations with the following number of unique customers within a 24-hour period: 1,000 unique customers 10,000 unique customers 100,000 unique customers An unlimited number of unique customers The value starts at 1,000 unique customers and automatically increases depending on the status and quality rating of your phone number, as well as how often you initiate conversations with unique customers. How to increase the phone number limit Every time you start a new conversation with a unique customer, WhatsApp will check if your phone number limit should increase. This is done based on the following criteria:   Your phone number status is Connected. Your phone number rating is Medium or High. In the last 7 days, you have started X or more conversations with unique customers, where X is the current message limit divided by two. If you meet these criteria, the message limit will increase by one level in 24 hours If you have a lower limit than the number of customers you want to reach, follow these tips to try to increase your limit:   Make sure you are sending campaigns to customer who agreed to receive your messages Make clear the opt-out option, since when customers block your WhatsApp profile or mark it as spam the number rating is affected. However, sending the opt-out command won't affect this rating.  Send relevant and personalized content to your customers. Very generic messages tend to generate more blocks. It's important to maintain a high sending frequency within the 7-day window for the limit to increase, but avoid sending multiple messages to the same users. Do not send messages at inappropriate times, for example too late or too early. This can also generate more blocks and spam reports.  Here you can check the full WhatsApp documentation about phone number limits.  ... View more

For many retail businesses, Black Friday is the busiest shopping day of the year. Originally from the US, promoting discounts and special deals on Black Friday has become popular around the world.   Conversational channels are great tools for communicating with customers about products and promotions and can be a great ally during the Black Friday period. With that in mind, we have listed some tips for you to get ready for this date in the best possible way using the tools that Sinch Engage provides Preparing audiences   The first step is to have a defined audience for your campaign. It is important that the customers who are part of your audience have agreed to receive your messages, especially when they have promotional content. Here are some ways your customers subscribe to receive your messages: Sending any message to start a conversation with your brand Sending a specific keyword to start a conversation  These configurations can be done in the menu Campaigns ->  Settings.   Also, you can promote the conversational channels using specific links and QR codes. Access Settings -> Project -> Promotions tools in the menu to check what we already provide to you.  Depending on the channel, as is the case with WhatsApp, you can collect customer consensus outside the channel itself (for example in a user registration form) and just upload these contacts in Sinch Engage later. See here the step-by-step guide on how to do this import and make sure you are uploading also relevant information about your customers (customer properties) that can be used later to segment the audience and also to compose and personalize the campaign message.   Opt-out (unsubscription)   Even if your customer has agreed to receive your messages, it is important to offer them the option to stop receiving them if they change their mind. Sinch Engage already manages this: if your customer sends the opt-out command (STOP) they will automatically be removed from the audience and cannot be impacted by your campaigns. You can configure a feedback message if the customer sends the unsubscription command accessing the menu Campaigns -> Settings    Furthermore, a good practice is to inform in the campaign message that the customer can send the STOP command if they no longer wish to receive your messages. Adding this instruction to the message can prevent the customer from blocking the channel or reporting the message as spam. In some channels, such as WhatsApp, this action of blocking or reporting spam can negatively affect the quality of your number, so providing an alternative for the customer to no longer receive messages without having to take this more drastic action is a good strategy to maintain the channel quality. Example of a campaign message with opt-out instruction   Preparing the message content For WhatsApp campaigns To send campaigns on WhatsApp it is necessary that the message (template) is previously created and approved by Meta. So, considering Black Friday, it is very important that you plan the content in advance and submit it for approval, as Meta can take up to 24 hours to approve (or not) your message.   Some tips to increase the chance of your template being approved: Choose the correct template category (Marketing, Utility or Authentication) Include variables in the message to make it more customized and specific to each user Send real examples of the variables and media that will be used in the campaign If you use a button with an URL, the template is more likely to be approved if the URL is not shortened with a generic provider (such as Bitly) and if it has your company's domain. We also offer an AI assistance that can help you to build the right template for your campaign. You can check how to use it here.  Screenshot 2023-10-31 at 15.04.32 (1).png Additionally, you can use our pre-made Black Friday templates as a base when creating your own. Check this on Settings -> Account -> WhatsApp message templates. english-black-friday-template.jpg   For other channels campaigns For other channels than WhatsApp there is no need to create and approve a template in advance, you can create the content right away. Even in this scenario, you can count with the AI assistance to build the message for your campaign. Also, make sure to include variables in the content and replace them with customer properties so the message would be more personalized  for each customer. You can find best practices for personalising campaign messages here.    Tracking clicks in URLs    We offer the possibility to track the number of clicks in URLs that are part of the message body (for freeform or template messages). To enable this, access Settings -> Project -> Project details -> URL settings. There you can enable the URL shortener and also set UTM parameters. Why use URL shortener?   Depending on the length of the link URL you want to send, the message can become very long. Shortening the URL is a way to make the content more concise and attractive to the users. By shortening the URL, it is possible to track how many users clicked on the link and thus be able to understand the effectiveness of your campaign. Using the Sinch Engage URL shortener this data will already be calculated and displayed to you in the campaign list and also in the campaign details page. campaign-highlights (1).jpg   With these tips we hope you have a successful Black Friday. Take advantage of everything Sinch Engage offers to strengthen your relationship with your customers through our conversational channels.   See also:  WhatsApp phone number limit ... View more

Note: This article is intended for customers who have access to the following options in the Campaigns menu: All campaigns, Analytics and Settings. If in the campaigns menu you see Newsletter and Settings options, check out this other article.   To see general analytics regarding the campaigns sent, access Campaigns > Analytics: Screenshot 2023-07-26 at 16.04.09.png The chart shows the amount of customers reached per day and per channel. Each channel is shown in a different color and you can see the channels by hovering over the chart. For example, below you'll see on 19th July there were 1 customer reached on WhatsApp and 2 customers reached on Telegram. Screenshot 2023-07-26 at 16.06.10.png   You can configure the chart by clicking on the Filters: Time span: Select the period from which you want to see statistics.  Interval: Select the time unit used for the columns (days, months or weeks) Click on Apply button and the chart is updated based on your choices. If you would like to see a specific report regarding each campaign you've created, check this article to learn more.  ... View more

In this article, you will learn how to configure some settings for the URLs you add in your campaign message content.  URL settings  To configure the URL settings for your project:  Go to Settings > Project > Project details  In the URL settings panel you can enable the following options: URL shortener: Sinch Engage will shorten the URLs (links) that are part of your message content, creating a new URL starting with : https://sinch.link/ Tracking-GET-parameters (UTM): it's optional. UTM parameters are short text codes that you add to URLs  to help you track the campaign performance. If the user clicks on the link, he will be redirect to the URL with the UTM parameter in the website address, so you will be able to track his action in the website. Link preview: enable it if you would like to show the preview of the URL (link) in the message content the users will receive in their cellphones. Today this configuration works only for campaigns sent on Telegram channel.  Why use URL shortener?   Depending on the length of the link URL you want to send, the message can become very long. Shortening the URL is a way to make the content more concise and attractive to the users. By shortening the URL, it is possible to track how many users clicked on the link and thus be able to understand the effectiveness of your campaign. Using the Sinch Engage URL shortener this data will already be calculated and displayed to you in the campaign list and also in the campaign details page. Which URLs will be shorten? If your campaign is being composed with a freeform message, all the URLs you include in the body text will be shorten:  Screenshot 2023-07-21 at 16.38.57.png Check how this message looks like in the cellphone:  Screenshot 2023-07-21 at 16.41.09.png If your campaign is being composed with a WhatsApp template message, the URLs configured in the message body variables will be shorten: Screenshot 2023-07-21 at 16.33.05.png Important: It is not possible to shorten URLs that are part of the body of the message or part of the actions buttons, since these contents have already been previously approved by Meta and cannot be modified. If you want to track clicks on the URL present in a action button of the template, you need to shorten the link and set it in the template button before submitting it for approval. In this case, you should use a shortener other than the Sinch Engage one.    Check how this message looks like in the cellphone:   Screenshot 2023-07-21 at 16.27.52.png  How the URLs preview looks like? The URL preview works regardless of whether the URL shortener setting is active or not as they are independent features. Today this configuration works only for campaigns sent on Telegram channel.  Check how the message looks like in the cellphone with URL preview enabled:  Screenshot 2023-07-21 at 17.02.44.png ... View more

  Note: This article is intended for customers who have access to the following options in the Campaigns menu: All campaigns, Analytics and Settings. If in the campaigns menu you see Newsletter and Settings options, check out this other article.   When creating a campaign you have 2 options to choose the source of your audience:  Select from Customers: select audiences that has been already created from your customers list on your Sinch Engage project. These audiences are created before sending the campaign in the Customers  > Audiences page. See Create a campaign for an audience from your customers list Import from file: import contacts from a CSV file. Using this option you can import customers that you already have on your internal tool, such as CRMs. Create a campaign for an audience imported from CSV file    Audience sources options ... View more

  Note: This article is intended for customers who have access to the following options in the Campaigns menu: All campaigns, Analytics and Settings. If in the campaigns menu you see Newsletter and Settings options, check out this other article. In this audience option, you can send campaigns for customers that already interacted with your channels and for customers that you have previously import into Sinch Engage. These customers can be found in the Customers page. In this page you can also create segmented audiences based on customer properties that you have defined. Check how to create audiences.   To create a campaign for an audience from your customer list: Go to Campaigns > All campaigns  If it's your first campaign click the Start a campaign button If it's not your first campaign you'll see your campaigns list. Click the Create button at the top right corner Give your campaign a name Choose Select from Customers in the option Define your audience A dropdown will open with all audiences available in your project. You can choose "All customers", a specific audience you've already created or create a new one.  The option Create a new audience just appear for users with the administrator role. If you click in this option you'll redirected to another page to create your audience. After creating it you can come back to the campaigns list (Campaigns > All campaigns), click in your campaign that is in "Draft" status to edit it and continue the campaign creation. Screenshot 2023-07-12 at 15.31.42.png   Once you've defined your audience, you can select the channel for your campaign. Channels are suggested considering those present in the audience you selected. For example: if your selected audience has customers from Telegram and WhatsApp and both of these channels are connected in you project, you'll be able select them to proceed with the campaign sending.  Important: Channels need to be connect in advance to be able to send a campaign on them (see how to create a channel configuration). Screenshot 2023-04-28 at 16.45.54.png On the right side of the screen you can check your audience summary with the total number of customers from your audience list, total number of customer per channel and estimated customer reach (potential customers that can be reached through the selected channel(s)).   Select-Audience-01 (2).jpg After reviewing click the Next button to go the Message step. In this step you will be able to configure your campaign message and use the customer properties from your selected audience as variables. See the best practices for personalising your campaign message. ... View more

Note: This article is intended for customers who have access to the following options in the Campaigns menu: All campaigns, Analytics and Settings. If in the campaigns menu you see Newsletter and Settings options, check out this other article.   In this audience option, you can send campaigns to recipients that are not part of your customer base in Sinch Engage yet. Using this option, you can import customers that you already have on your internal tool, such as CRMs, during the campaign creation. Important: Customers must have agreed to receive messages from you. It is the company's responsibility to ensure that customers who are part of the CSV have opted-in to receive their campaigns.   To create a campaign for an audience imported from CSV file: Go to Campaigns > All campaigns  If it's your first campaign, click the Start a campaign button If it's not your first campaign you'll see your campaigns list. Click the Create button at the top right corner Give your campaign a name Choose Import from file in the option Define your audience Drag and drop or upload a file from your computer The file must be in CSV format Maximum file size is 20mb The column with the user's number (for example, the phone number for WhatsApp) needs to be named "id" If the id is a telephone number you need to add the country code for each number You can add more columns with customer data. This data can be used as variables to compose content of your campaign message in the Message step You can download an CSV example clicking on Download a template Screenshot 2023-07-12 at 16.29.58.png Once you've imported your file, you can select the channel for your campaign. Channels are suggested considering the ones you have configured in your project.  Important: Channels need to be connected in advance to be able to send a campaign on them (see how to create a channel configuration). Make sure that the ids you put in the CSV file are compatible with the channel you are selecting, for example:  phone numbers with the country code as ids for WhatsApp sending). This option to import CSV file to compose the audience makes more sense for campaigns in channels where the user identifier is the phone number. You can find the following from your audience summary Audience size - the total number of customers from your imported file Invalid format - total number of customers with invalid phone number or customers who opt-out from your list Estimated customers reach - potential customers that can be reached through the selected channel(s) CSV column names - the column names from the imported file SInch Engage audience summary for campaigns creation   After reviewing your audience summary, click the Next button to go the Message step. In this step you will be able to configure your campaign message and use the column names from your imported file as variables.See the best practices for personalising your campaign message.   Be aware that:  The recipients from the CSV file will be added to your Sinch Engage customer base (you will be able to see them on the "All customers" page) with active opt-in If a customer is in the CSV file and also in the Sinch Engage customer base ("All customers" page), the customer will not be re-added and no changes will be made to his contact. CSV columns will not be saved as customer properties in the "All customer" page. They will only be used to compose the message for the campaign you are currently sending. If a customer is in the CSV and also in the Sinch Engage customer base ("All customers" page) with the opt-out enabled (customer sent the STOP command) the campaign will not be sent to him. In the audience summary on the right side of the screen, you can see how many customers from your file are in this situation.   ... View more

You can count on help from AI when creating messages for your campaigns. With AI integration, your marketing team can collect ideas faster and sharpen the copy. It'll help you get marketing campaigns out quicker. For example, you feed the AI with a few key sentences around a Valentine's Day campaign and a few seconds later you have a fun message ready to go!   Currently you can use this feature to send out campaigns and also to submit a message template for approval. But before you can use AI, you'll need to opt in and agree with the AI disclaimer from Sinch Engage and with OpenAI terms of use. But don't worry, it's simple and fast, and a single opt-in will allow you to use all AI features in Sinch Engage as they are added. Note: You need to be an administrator to opt in for AI features. The opt-in happens on the project level, so other team members will also have access to the features once one administrator has opted in.  To opt in for AI features in Sinch Engage: Go to Campaigns > Newsletter or to Settings > Account > WhatsApp template messages. When creating a new campaign using Freeform message as the message type or when creating a new WhatsApp template, click Get help from AI at the bottom of the text field:  Get help from AI in the Newsletter view Get help from AI in the Template personalization view A modal will appear with more information about the feature and links to the terms and conditions. Read through the terms and if you agree with them, tick the checkbox and click the I agree button. If you don't agree, click the Cancel button. In this case you won't be able to use AI features.  Newsletter page Template personalization page After agreeing, the opt-in is done and you and all other team members in your project will be able to use AI features. Read more about using AI to compose your campaign message. Campaigns_AI5.png Campaigns_AI6.png If you don't have the admin role and click Get help from AI, a modal will appear asking you to contact your admin to opt in for AI features. Campaigns_AI4.png If your admin opted-in and you are with Sinch Engage opened, please reload the page and try to use the feature again.  See also: AI capabilities for composing Newsletters Create a WhatsApp message template ... View more

Improve marketing messages 🚀 Now you can count on AI assistance to help you create the message for your campaign. With a GPT integration, AI helps your marketing team gather ideas faster and sharpen the copy. It'll help you get marketing campaigns out faster. For example, you feed the AI with a few key sentences around a Valentine's Day campaign, and a few seconds later, you have a fun message ready to go!   How to use For freeform messages:  Go to Campaigns to start creating your campaign In the message step, choose Freeform message as the Message type Click Get help from AI button In the pop over, add a short description for your campaign Click Create message button and check the suggested message For template messages (WhatsApp templates): Click Settings > Account -> WhatsApp message templates Click Create a template button Fill the template name, category and language Click Next step button Select a pre-made template  Click Next step button Click Get help from AI button In the pop over, add a short description for your campaign Click Create message button and check the suggested message You can generate another one (Try again button) or use the message on your campaign (Use message button). Don't worry, you will be able to edit the suggested message before sending.  Use our GPT integration to improve your marketing messages. With the GPT integration, it's also possible to work with different languages, include the use of emojis, and also adjust the tone of voice (formal or informal).   ... View more

To configure your campaigns settings:    Go to Campaigns > Settings. In the Campaigns customer subscription field, select how you want campaigns subscription to be activated for a customer:  Any first message activates a customer for campaigns: Regardless of the message the customer sends to your company's phone number or chatbot, they will be subscribed to the campaigns you send.  Special message activates a customer for campaigns: Only sending a specific word you define will subscribe the customer to your campaigns.  Define the word in the Campaigns subscription word field.  In the Welcome message for campaigns subscription field, enter the message you would like your customers to receive when they subscribe to your campaigns.  In the Unsubscription confirmation message for campaigns field, enter the message you would like your customers to receive when they unsubscribe from your campaigns. To unsubscribe, the customer needs to send message "Stop".  ... View more

Note: This article is intended for customers who have access to the following options in the Campaigns menu: Newsletter and Settings options. If in the campaigns menu you see All campaigns, Analytics and Settings options, check out this other article. After a newsletter has been sent, you can see some data related to it in the Reach panel at Campaigns > Newsletter. Reach panel The chart shows the amount of customers reached per day and per channel. Each channel is shown in a different color and you can see the channels by hovering over the chart.   For example, below you'll see on 25th October there were 1 customer reached on Viber, 9 on Telegram and 3 on WhatsApp.  Hovering over the chart   You can configure the chart by clicking on the Chart settings gear: Time span: Select the period from which you want to see statistics.  Interval: Select the time unit used for the columns. The chart is updated automatically based on your choices. See also: Newsletter overview Create a newsletter ... View more

Note: This article is intended for customers who have access to the following options in the Campaigns menu: Newsletter and Settings options. You can edit newsletters that are in Draft or Scheduled status, but not ones in Published status. You can edit all information related to the newsletter's configuration: content, audience, and sending time.   To edit a newsletter:  Go to Campaigns > Newsletter. In the Draft or Scheduled content panel, scroll to the newsletter you want to edit. When you find the newsletter, click on the Edit button below it. Edit a draft campaign The newsletter is displayed in the Content panel and you can edit what you want. In the Draft or Scheduled panel, the Edit button for this newsletter turns into Editing and is disabled.  Editing a campaign To save the changes, click on the Actions button and select: Draft if you want to continue editing later Schedule content if you want to schedule the newsletter for sending later Publish content if you want to send the newsletter right away If you want to discard your changes, click on the Cancel button. See also: Newsletter overview  ... View more

Note: This article is intended for customers who have access to the following options in the Campaigns menu: Newsletter and Settings options. You can delete newsletters that are in Draft or Scheduled status, but not ones in Published status. Deleting a newsletter means all settings related to it will be erased. You can't undo a deletion.  To delete a newsletter:  Go to Campaigns > Newsletter. In the Draft or Scheduled content panel, scroll to the newsletter you want to delete. When you find the newsletter, click on the Delete button below it. Delete a draft campaign A popup opens for you to confirm you want to delete the newsletter. Click Delete. Deleting a draft campaign The newsletter is deleted from Engage. See also: Newsletter overview ... View more