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Another term for mobile network operators and mobile virtual network operators. ... View more

Multiple mobile messages, usually delivered as part of a coordinated campaign. ... View more

SMS and/or MMS message sent to a handset but does not include advertisements delivered on WAP sites, or advertisements delivered into mobile games. ... View more

All companies within the mobile ecosystem, including: Advertisers, Aggregators/Distributors, Carriers, Content Providers and Publishers. ... View more

Is a business that offers a technical connection between mobile operators and businesses. ... View more

Mobile marketing is marketing delivered on, or to a mobile device, such as a mobile phone, smartphone or tablet. Mobile marketing takes advantage of the native features of the mobile device, such as location services, portability, timeliness and personalization. Mobile marketing can be delivered in several forms to the mobile device including mobile-optimized web ads, SMS, MMS and OTT, which encompasses push notifications and in-app messaging. ... View more

A form of advertising that is communicated to the consumer/target via a handset. This type of advertising is most commonly seen as a Mobile Web Banner (top of page), Mobile Web Poster (bottom of page banner), and full screen interstitial, which appears while a requested mobile web page is “loading.” Other forms of this type of advertising are SMS and MMS ads, mobile gaming ads, and mobile video ads (pre, mid and post roll). ... View more

This routing provides a feature whereby confirmation is given that the SMS has been delivered to the destination handset. ... View more

Mobile Originated Short Message Service (MO SMS) is a text message that originates from a mobile device. ... View more

An SMS sent from a mobile handset to an application is referred to as an MO message. The term describes the process and flow of a handset sending a short message submission to its home network SMSC utilizing the mo-ForwardSM transaction, which will store and forward to the destination mobile number or short code. In the case of a short code or A2P long number, the SMSC will pass the message to the aggregator, and the aggregator will pass it onto the enterprise who has leased that number. An acknowledgement (delivery notification) is also sent back to the originating handset once the message is delivered to the enterprise. ... View more

Mobile Number Portability (MNP) is an inter-operator process (usually imposed by country regulators) to allow mobile subscribers to retain their mobile number when switching from one mobile operator to another. For the vast majority of routes, Sinch is able to do a number lookup from a database or HLR to determine their home network and route the message through to the appropriate operator to successfully deliver the message. ... View more

A Mobile Network Operator (MNO) is typically a company that provides people with a mobile or wireless telephony service. At Sinch we refer to these companies universally as operators, but they are also known as wireless carriers or just carriers. ... View more

Mobile Network Code. This is a unique identifier for each country and each Operator – used to identify GSMA/LTE mobile operators. ... View more

MMS stands for Multimedia Messaging Service, a richer form of SMS which allows you to communicate with customers using not only longer text messages, but also allows multimedia content, including images, video (up to 40 sec) and audio to be sent, so that you can take a more integrated approach to campaigns. For more information on MMS, take a look at the Sinch MMS product page. ... View more

The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel.   The more than 700 member companies, representing nearly fifty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin American (LATAM) and Asia Pacific (APAC) branches. MMA content includes best-in-class mobile marketing case studies from the annual Smarties Awards and International Journal of Mobile Marketing articles.   For more information, please visit www.mmaglobal.com. ... View more