You have the option to lease your short code directly through the Short Code Registry (www.usshortcodes.com) or have Sinch lease it on your behalf. All fees related to US short codes can be found on the pricing page. For prepaid customers, please note that an invoice will be issued, and payment must be received before we can proceed with carrier submissions.
Sinch will review and submit your short code campaign for carrier approval once compliance standards are met. The approval process typically takes 5 to 8 weeks, and both your brand and campaign must be approved before production traffic can begin. For more information, please refer to the Sinch US Short Code Onboarding Overview, CTIA Shortcode Monitoring Program Handbook, CTIA Messaging Principles and Best Practices, and US Short Code Campaign Compliance Overview, which includes best practices for completing your campaign brief.
For any questions, please contact your account manager.
Registering your use case for US Short Codes is required as one of the final steps in the Self service short code process.
To register your use case for US Short Codes, you need to complete the Create US short code campaign form, which contains the following sections:
To lease a US short code, the CTIA and the US Short Code Registry now require brands and content providers to undergo vetting by providing their organization information. This information will be reviewed by Aegis Mobile, CTIA’s vetting partner, thus enhancing transparency and consumer protection.
Brands and content providers need to be registered and vetted only once, with short code leasing available post-vetting. In subsequent years, the point of contact on file must complete annual email verification.
The following information will be required:
What is the difference between a Brand and a Content Provider?
CTIA and the Short Code Registry has defined content provider as the entity that has a contractual relationship with the brand sending messages.
How about existing short codes?
Brand and content provider with short codes on auto-renewal must register their organization information and complete the new vetting process by Q1 2025. Parties will have sixty (60) days after the auto-renewal date to update the required fields.
Sinch has started collecting this information. Please contact your account manager if you have any questions.
Are vetting statuses transferable?
No, vetting statuses are not transferrable. In the event of a lease transfer, new information must be submitted, and entities will need to undergo vetting again.
Vetting Process Overview
Upon submission of the brand information, the vetting party will review the following triage criteria:
Once triaged criteria are met, the Point of Contact (POC) on file will receive an email from [email protected]. This email will contain a PIN and instructions on how to complete the registration. Be sure to check your junk mail folder.
The PIN is valid for 7 days. A reminder email will be sent 48 hours before the PIN expires. If the initial PIN expires, Aegis Mobile will issue a second and final PIN.
While the POCs completes the PIN verification, the vetting party will continue to review the remaining brand details at the same time.
Vetting Statuses:
Tips to a Successful Vetting Results
For entities with international presence, please specify the Tax ID and the country of registration. For entities in Canada, please provide the first 9 numeric digits of the Business Number (BN-9) when providing brand client details.
US Tax ID, company name and address can be validated using the following resources:
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Canadian Tax ID, company name and address can be validated using the following resources:
Europe, Eastern Europe, North Atlantic, Middle East, South America, and APAC Tax ID, company name and address can be validated using the following resources:
For more information, please check out CTIA and The Short Code Registry's FAQs page or their summary below: