Sinch Community

Collectively refers to the USA and Canadian country code: 1. The +1 marketplace is a significantly important destination for operators around the world – essentially as it is how people can text or call others in the USA and Canada.

Ten-Digit Long Code (or 10-Digit Long Code) – this describes the long-standing “project” of US-based mobile operators to fully sanction long code A2P traffic, leveraging the inter-carrier P2P ecosystem. This project requires both carrier integration as well as contractual updates to numerous customers and a migration period.

Second Generation Mobile Network. 2G networks were commercially launched on the GSM standard in Finland in 1991.  2G technologies enabled the various networks to provide services such as text messages, picture messages, and MMS (multimedia messages).

Third Generation Mobile Network.3G was the upgrade for 2G networks, and provided faster data transfer, high data speeds, always-on data access and greater voice capacity. The high data speeds enabled full motion video, high-speed internet access and videoconferencing. 

Third-Generation Partnership Project - An organization focused on GSM network standards. Also referred to as 3GPP.

Third-Generation Partnership Project 2 - An organization focused on CDMA network standards. Also referred to as 3GPP2.

Fourth Generation mobile network. Marketed as 4G LTE, it is a standard for wireless communication of high-speed data for mobile phones and data terminals. It is based on the GSM/EDGE and UMTS/HSPA network technologies, increasing the capacity and speed using a different radio interface together with core network improvements. The standard is developed by the 3GPP (3rd Generation Partnership Project).

Fifth Generation mobile network. 5G defines the next generation of mobile networks beyond (4G) LTE and LTE-Advanced.  This is a 3GPP standard in Release 15 and beyond.

Application to Person SMS (A2P SMS) is a term used to describe an SMS message sent from a software application (run by an enterprise or business) to a person’s phone. Examples of A2P SMS messages are: receiving a text message with your account balance from your bank, or an appointment reminder from your doctor. Typically, this is a one-way only (traffic to the subscriber from the business); however, it can go both ways, if the “campaign’ or messaging program allows interactive responses from the mobile subscriber.

Application to Person. A protocol that is used to facilitate the confirmation of a wireless subscriber’s intent to purchase multimedia from a VASP.

Account refers to your business account with Sinch. Accessing your account enables you to add and remove products and services, review current charges and credit availability, access web tools, review online reports and more.

Automatic Call Distributor (ACD) is a system to handle large inbound call volumes. ACD automatically disperses calls to the specific group responsible for answering.

Answered Call Event (ACE) is when a call is answered.

An acknowledgement is a confirmation received from the handset or SMSC. Conversely a notification is a confirmation used within the Hub when messages are sent to a customer.

Percentage of respondents who opted in to participate in a mobile initiative/campaign. Acquisition rate = total participants/total audience.

An advertisement impression transpires each time a consumer is exposed to an advertisement (either prepended or appended to an SMS message, on mobile web or web page, within a video clip, or related media).

A process whereby a Content Provider provides financial consideration to one or more persons or entities in exchange for their agreement to offer Content Providers’ products and/or services to users.

An SMS aggregator is a company that supports sending a mobile message (SMS or MMS etc.) to any person, anywhere in the world, using a single connection possible. SMS aggregators typically buy from multiple MNOs around the world to ensure they can achieve global reach and because of their scale, they typically qualify for bulk discounts. The ability to “send” a message is sold to enterprises and small to medium businesses who then benefit from this simplicity and affordability. The value an SMS aggregator provides is making it easier and cheaper for enterprises to deliver a message anywhere in the world, without having to integrate technically or negotiate commercially with multiple suppliers.

Artificial Inflation of Traffic (AIT) is a type of SMS fraud that generates high volumes of fake traffic on mobile applications or websites.   To learn more about AIT and what can be done about it - read the full blog post on sinch.com.

Notifications, typically in the form of a text or multimedia message, containing time-sensitive information (event details, weather, news, services updates) that are pushed to a mobile subscriber who has opted-in to receive this information. Note: If the mobile subscriber has not opted in to receive said information, the notification would be considered SPAM.