This article contains useful information regarding Sinch 10DLC Pricing.
Disclaimer: Prices shown on this page are only indications and may be subject to change. Always contact a Sinch Account Manager for the most up to date pricing.
Contact Sinch to discuss the most up-to-date costs, and to calculate costs related to your business needs.
What is 10DLC?
10DLC stands for 10 Digit Long Code (often referred to as a Long Number) and is a carrier sanctioned channel for sending Application-to-Person (A2P) messages using a dedicated 10-digit wireline telephone number allocated within the North American Numbering Plan (NANP).
10DLC is a good delivery method for operational messaging like appointment reminders, service updates, or alerts, as well as local marketing campaigns and promotions.
What are the additional costs related to 10DLC?
Brand Registration Charges via The Campaign Registry (TCR)
$4 fee
Campaign Registration (TCR fees)
Range between $0 to $30 per month depending on the type of campaign selected during registration.
Refer to Carrier fees table below. Note: The TCR campaign fee will be charged 3 months up front, thus if you pick a campaign type that's $10 per month, you'll see an initial charge for $30. Then starting month 4 it will go back to the normal $10 monthly charge.
Number Lease fee from Sinch
$1 per month
Carrier pass through fees
Refer to Carrier fees table below.
Vetting fees
Refer to Carrier fees table below.
Other T-Mobile fees
Refer to Carrier fees table below.
Carrier fees
Special Business Review
One-Time
Monthly Service
T-Mobile & Metro by T-Mobile Special Business Review Request - Company may request a special review of a Content Provider's Risk Score for override approval.
$5,000*
*currently waived
NNID Registration Fee
T-Mobile & Metro by T-Mobile NNID Registration - Company will be allowed one (1) NNID provisioned on the T-Mobile Network for routing of Messages using the 10-Digit Long Code Messaging Program. If Company requests the provisioning of additional NNIDs, then Company shall pay a fee for each additional NNID
$2000/NNID
Number Pool Configuration
T-Mobile Number Pool Fee applies to all Number Pool and Sub-ID Number Pool requests submitted to T-Mobile. The fee will not be applied to each Sub-ID under a Number Pool but rather one single number pool fee, per brand, per request. Contact your account manager to see how we can handle your number pool requests without having to engage T-Mobile.
$2,000
Registration
One-Time
Monthly Service
Brand
$4
Campaign Fees - Invoiced monthly for an initial three-month period, after which will be renewed monthly.
Monthly Service
Campaign Type
2FA
$10
Standard
Account Notification
$10
Standard
Customer Care
$10
Standard
Delivery Notification
$10
Standard
Fraud Alert Messaging
$10
Standard
Higher Education
$10
Standard
Marketing
$10
Standard
Mixed
$10
Standard
Polling and voting
$10
Standard
Public Service Announcement
$10
Standard
Security Alert
$10
Standard
Low Volume Mixed - For low-volume, small mix campaigns (less than 10k SMS/month)
$1.50
Standard
Agents and Franchises
$30
Special
Carrier Exemptions
$10
Special
Conversational Messaging
$10
Special
K-12 Education
$10
Special
Political
$10
Special
Proxy
$10
Special
Social
$10
Special
Sweepstake
$10
Special
Emergency
$5
Special
Charity
$3
Special
Sole Proprietor
$2
Special
Platform Free Trial
$10
Special
UCaaS Low
$1.50
Special
UCaaS High
$10
Special
Penalties - Noncompliance Fees on T-Mobile (including Metro by T-Mobile)
One-Time
Monthly Service
Text Enablement - if Company or a Message Sender text-enables a 10-digit NANP telephone number and sends Messages prior to verification of Message Sender ownership.
Clarification: You must be the owner of the 10-digit NANP telephone number to send messages on that number. If you are not identified as the telephone number owner before messaging begins, you may incur this fine.
$10,000
Grey Route - for each 10DLC Message sent by a Message Sender via a Grey Route.
$10
Not charged until further notice
10DLC Messaging Program Evasion - for each unique instance of a violation: Snowshoe sending, dynamic routing, spam filter evasion, unapproved campaign service.
Clarification: If you are purposely evading the 10DLC program rules you may incur this fine. Evasion Examples: you are sending as much as you’re allowed on the 10DLC number and then you switch over to sending the rest of your messages on an unsanctioned long code, you are snowshoeing, you are sending unapproved campaigns on a registered 10DLC number. These are purposeful acts of evasion and may incur this fine.
$1,000
Content Violation - for each of the third and any subsequent notification of a Content Violation involving the same Content Provider.
Clarification: This is a 3rd strike policy. If you are found sending content that violates the content standards a 3rd time, and any subsequent violation, you may incur this fine.
$10,000
Non-Usage Fee - for each production campaign if no number is associated over a rolling 60-day period.
Clarification: If no action is taken to assign a number to the campaign, continued fees may be assessed month over month.
$250
Mobile Messaging Violations - Noncompliance Fees on T-Mobile (including Metro by T-Mobile)
Tier 1 - for each unique instance of a Sev-0 violation issued to Company: Phishing, smishing, social engineering.
$2000
Tier 2 - for each unique instance of a Sev-0 violation issued to Company: Illegal content (must be legal in all 50 states and federally).
$1000
Tier 3 - for each unique instance of a Sev-0 violation issued to Company: All other violations including but not limited to SHAFT.
$500
Vetting
One-Time
Monthly Service
Standard
$40
Enhanced
$95
Standard Rate SMS via 10DLC US Carrier Fees (USD)
MT
MO
AT&T
$0.0030
$0.0030
T-Mobile, Metro and Sprint
$0.0030
$0.0030
Verizon Wireless
$0.0030
US Cellular
$0.0050
Dish Wireless
$0.0035
Bluegrass Cellular
$0.0025
C-Spire Wireless
$0.0025
ATNI dba Commnet
$0.0025
TextNow/Enflick
$0.0020
Claro (Puerto Rico)
$0.0065
Liberty Latin America (Puerto Rico)
$0.00518
Viya (USVI)
$0.0025
Standard Rate MMS via 10DLC US Carrier Fees (USD)
MT
MO
AT&T
$0.0075
$0.0075
T-Mobile & Metro by T-Mobile
$0.0100
$0.0100
Sprint
$0.0100
$0.0100
Verizon Wireless
$0.0052
C-Spire Wireless
$0.0100
US Cellular
$0.0100
TextNow/Enflick
$0.0020
Claro (Puerto Rico)
$0.015
Standard Rate SMS via Long Code Canadian Carrier Fees (USD)
MT
MO
Bell and Virgin Mobile
$0.0081
Rogers and Fido
$0.0081
Telus
$0.0059
Videotron
$0.0067
Freedom Mobile/Wind
$0.0067
SaskTel
$0.0059
Eastlink
$0.0059
Standard Rate MMS via Long Code Canadian Carrier Fees (USD)
MT
MO
Bell and Virgin Mobile
$0.03
Rogers and Fido
$0.016
Telus
$0.0096
Videotron
$0.0089
Freedom Mobile/Wind
$0.0089
SaskTel
$0.0059
Eastlink
$0.0074
Useful links:
Return to main 10DLC pricing page on Sinch.com
Learn more about 10DLC from Sinch
10DLC FAQ and Knowledgebase
Get started with 10DLC on the Sinch Customer Dashboard
Contact Sinch.
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