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Businesses use authentication templates for verification purposes. When a message is sent using an authentication template, a new authentication conversation begins. These templates and conversations allow a business to send users one-time passcodes,...

Marketing templates are used to initiate marketing conversations. This is the least restricted template category, and these templates and conversations can be used to cover a wide range of topics. For example, marketing templates may include promotio...

Utility templates are used to initiate utility conversations. These templates and conversations are limited to specific actions and notifications (for example, a message confirming a transaction, or a message reminding you when a payment is due). Not...

Beginning June 1, 2023, the business-initiated conversation category will be split into three new categories (each with their own pricing structure): utility, authentication, and marketing conversations. All templates used to begin business-initiated...

In addition to facilitating conversations on many existing communication channels, you can also use the Conversation API to send and receive messages through chat clients integrated with your own apps and sites. This is made possible through the Sinc...