Sinch Community

The Provisioning Form for Sinch E-mail 365 must be completed as part of the provisioning process.   ... View more

Sinch’s validated IP warmup plan for ramping up email volume on shared and dedicated IPs can be used to establish a positive sending reputation with ISPs.   The Sinch E-mail 365 IP Warming Template is attached below:   ... View more

  JSON/ RESTful API JSON API is a specification for how a client should request that resources be fetched or modified, and how a server should respond to those requests. JSON API is designed to minimize both the number of requests and the amount of data transmitted between clients and servers. This efficiency is achieved without compromising readability, flexibility, or discoverability. MX Record An MX record is a publicly available address for an email recipients mail server Email Service Provider An e-mail service provider (ESP) is a company that offers email marketing or bulk email services. Sinch uses the ESP infrastructure to support the processes and governance around typical email marketing campaigns. Domain Key Identified Mail Technically DKIM provides a method for validating a domain name identity that is associated with a message through cryptographic (public –private keys) authentication. Identification of an emails association with a trusted domain enhances deliverability. Sender Policy Framework Sender Policy Framework (SPF) is a simple e-mail-validation system designed to detect e-mail spoofing by providing a  mechanism to allow receiving mail exchangers to check that incoming mail from a domain comes from a host authorized  by that domain's administrators. This also enhances deliverability. Soft Bounce A bounce message, also called a Non-Delivery Report/Receipt (NDR), a (failed) Delivery Status Notification (DSN) message, a Non-Delivery Notification (NDN) or simply a bounce, is an automated electronic mail message from a mail  system informing the sender of another message about a delivery problem. A soft bounce means that the email address was valid and the email message reached the recipient’s mail server. However, it bounced back because, for example: The mailbox was full (the user is over their quota) The server was down The message was too large for the recipient’s inbox Hard Bounce A hard bounce occurs when the message has been permanently rejected either because: The e-mail address is invalid The e-mail addresses does not exist Open Rate The e-mail open rate is a measure primarily used by marketers as an indication of how many people "view" or "open" the commercial electronic mail they send out. It is most commonly expressed as a percentage and calculated by dividing the number of email messages opened by the total number of email messages sent (excluding those that bounced). Click-through rate Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, e-mail, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns. Sender Address This is typically a generic email address (such as, support@abc.customer.com) from where the marketing or transactional e-mail is being sent. Reply to Address When an e-mail request is received: it will typically have two values as below: Sender ID: For example, info@newsletter.customer.com; where newsletter.bosch.com is the registered sender subdomain  “Reply To” address: For example, name@customer.com. This is a valid e-mail address where a recipient’s reply is delivered (if needed). The “reply to” address allows a recipient to respond back to a transactional or marketing email. When a “reply to” e-mail is sent out, the mail transfer agent looks up DNS entries to determine the MX record of the recipients mail server. The replies are sent to the Easylink Mail server from where they are forwarded to the intended recipient. Custom “From” tag A customer “From” tag allows a unique name to be tagged to a “sender address”. For example, if we set up the “from” tag as Mark Jones, the sender address will then show as Mark Jones <support@abc.customer.com> DPA Act The Data Protection Act 1998 (DPA) helps to protect privacy rights by creating a set of rules for those who handle personal  data and by giving individuals a number of rights over their personal data and the way it is handled Any organisation that stores and uses personal data relating to identifiable living individuals, either on a computer or in a paper filing system, is a "data controller" for the purposes of the DPA. Data controllers are obliged to handle personal data in accordance with the eight data-protection principles set out in schedule 1 to the DPA unless a specific exemption applies. The first principle is that data must be processed fairly and lawfully, which requires any processing (including disclosure) to be done either with the consent of the individual or in order to fulfil legal obligations such as contractual obligations. Sender Score Sender Score is a number between 0 and 100 that identifies your sender reputation and shows you how mailbox providers view your IP address. Your Sender Score is like a bank running your credit score to gauge your credit history. Sender reputation is an indication of the trustworthiness of an email sender’s IP address. Mailbox providers take a lot of metrics into consideration to determine your sender reputation including spam complaints, mailing to unknown users, industry blacklists, and more.   ... View more

Data security is handled using an email processing infrastructure that is EU DPA compliant. Support for EU customers is handled via a 24X7 L2 support desk based in the EU.   In addition, Sinch does not store or manage email addresses and tracks notifications using metadata only. Every customer email notification will create a notification ID that Sinch maintains (similar to Order ID for SMS) and maps it to the ESP Job ID. Sinch only keeps (in cache and not in a store) email from receipt to delivery. Once delivered, the only data maintained is notification meta-data (Notification ID, JOB ID).   ... View more

When working with a new IP, it becomes important that receiving ISP’s are familiar with the IP address.   Shared IP pools allow senders to come online quickly without an IP warming period, which is the gradual process to establish reputation as a legitimate email sender to your recipient’s ISPs. When using a shared IP, emails will be affected by the reputation and habits of all the other senders using that pool of shared IPs.   Selecting a dedicated IP allows customers to establish and build their own IP reputation via warming without any other senders affecting or sharing it.   Important points to note when warming up: A 2–4 week schedule for warm up is typically enough. But some recommend up to 8 weeks. It is important to mail to the most recent and active subscriber list during the warm up period. Maintain a regular rhythm and distribution between various ISP’s in the recipient list (i.e. not to send to 1 yahoo account in week 1 and 50 in week 2). Start with approximately 50 email recipients per day and grow the recipient list 2X daily during the warm up period. Adjust warm up based on bounce / SPAM statistics.   ... View more

Sinch E-mail 365 uses both SPF (Sender Policy Framework) and DKIM (Domain Key Identified Mail) for authenticated email delivery:   SPF (Sender Policy Framework) Technically, DKIM provides a method for validating a domain name identity that is associated with a message through cryptographic (public –private keys) authentication. Identification of an email association with a trusted domain enhances deliverability. DKIM (Domain Key Identified Mail) Sender Policy Framework (SPF) is a simple email-validation system designed to detect email spoofing by providing a mechanism to allow receiving mail exchangers to check that incoming mail from a domain comes from a host authorized by that domain's administrator.   Monitoring Reputation and Deliverability Deliverability is monitored via 2 key mechanisms: Using bounce reports: Both Soft and Hard bounces are reported (provided the recipient SMTP server provides the status). Using sender score reports: Sender scores are industry standard for reporting on a sending domain or IP address’ acceptance within the ISP community. They are monitored by Return Path (a 3 rd Party).   ... View more

SMS 365 provides a comprehensive SMS interoperability solution with an unparalleled reach. SMS 365 provides two focused solution sets to meet the needs of virtually any operator around the world. While the SMS 365 global interoperability network is fully integrated, the focused concept provides regional and global markets a tailored solution designed for specific business models and technical requirements.   The SMS 365 SS7 Error Codes document focuses on the SS7 connectivity error codes.   ... View more

Using Sinch E-mail 365, SAP Marketing Cloud customers can have an integrated email communication channel.   The E-mail 365 Service - On-boarding Guide for SAP Marketing Cloud Customers describes the high-level architecture and functionalities and provides a step-by-step overview of the on-boarding process.   ... View more