New Toll-Free Verification Rejection Codes

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Starting on May 15, 2025, the Toll-Free Verification rejection codes will be increased from 38 codes to 83 codes. This is being done to provide clearer, more detailed reasons why a Toll-Free verification submission may be rejected and help cut down on unclear rejections. 

The table below details the new toll-free rejection codes and rejection reasons, which are effective starting from May 15, 2025:

Error Code	Category	Denial Reason	Denial Description	Eligibility
1000	Submission Error	Submission Editing Timed Out	The submission editing time has expired	Eligible for Resubmission
1001	Customer Requested Cancellation	Customer Requested Cancellation	Customer requested cancellation of the submission via support	Eligible for Resubmission
1002	Submission Error	Number not provisioned to your Organization	Phone number is not properly provisioned	Eligible for Resubmission
1101	Business Information Issues	Business Email Address Must Use an Official Domain	The email address provided must be linked to the business official domain. Email addresses from providers such as Gmail, Yahoo, Outlook, and similar services may be considered if they are directly associated with the business and can be verified on the official business website. The email should clearly reflect the business name or domain to establish credibility.	Eligible for Resubmission
1102	Business Information Issues	Contact Name Must Belong to a Business Representative	The contact name must include the full first and last name of a business representative. Generic names such as 'Admin' or 'Support' are not accepted. The listed person must be authorized to act on behalf of the business.	Eligible for Resubmission
1103	Business Information Issues	Business Name Must Match Official Records	The business name provided does not match the name listed on the corporate website or official documents.	Eligible for Resubmission
1104	Business Information Issues	Official Business Registration Documents Are Required	The submitted business registration information is missing, incomplete, or inconsistent with the declared legal entity type. This includes cases where a business is submitted as a Sole Proprietorship but available information suggests the entity is a registered or incorporated organization.	Eligible for Resubmission
1105	Business Information Issues	End Business Details Must Be Accurate and Complete	Submissions from ISVs must include the end business’s name, contact email, and website.	Eligible for Resubmission
1106	Business Information Issues	Business Information Could Not Be Verified - Contact, Email, Address, or URL Is Invalid	A business whose information cannot be verified and clarification is needed.	Eligible for Resubmission
1107	Business Information Issues	Toll-Free Number Cannot Be Shared Across Multiple Businesses	The same Toll-Free number is being shared for multiple businesses	Eligible for Resubmission
1108	Business Information Issues	Additional Information Requested - Justification for more than 5 numbers per business	More than 5 numbers for a single business have been identified	Eligible for Resubmission
1109	Business Information Issues	Business Registration Details Are Missing or Invalid	The business registration details required for verification are missing, inaccurate, or could not be validated.	Eligible for Resubmission
1110	Business Information Issues	Charitable Organization Must Be 501(c)(3) and Provide Valid Accreditation URL for donation solicitation	Charitable organizations soliciting donations must be tax-exempt under Section 501(c)(3) and provide a valid accreditation URL to verify their nonprofit status.	Eligible for Resubmission
1111	Business Information Issues	Doing Business As (DBA) Name Must Be Accurately Provided	The business name or brand listed in the submission does not align with the business details provided. If the company operates under a Doing Business As (DBA) name, the DBA field must be updated with the correct information.	Eligible for Resubmission
1112	Business Information Issues	Business Registration Number is Missing or Invalid	Business Registration Number was not provided/is not valid	Eligible for Resubmission
1113	Business Information Issues	BRN Validation Failure: Invalid Sole Proprietorship Classification	The business was classified as a 'Sole Proprietor' however, upon review, we have identified that the business does not align with this classification based on the company information provided.	Eligible for Resubmission
1201	Business Website Issues	Website Must Be Established and Active	The website is incomplete, hasn't launched yet, lacks sufficient business information, or does not establish credibility.	Eligible for Resubmission
1202	Business Website Issues	Social Platform Must Be Established and Active	The social platform provided is newly created, inactive, or lacks sufficient content to establish the business’s credibility.	Eligible for Resubmission
1203	Business Website Issues	Website Is Password Protected or Requires Login	The provided website is password protected or requires login credentials, preventing verification of business information	Eligible for Resubmission
1204	Business Website Issues	Invalid or Inaccessible Website URL	The submitted website URL is invalid, inaccessible, or no longer active.	Eligible for Resubmission
1205	Business Website Issues	Business website URL must display branding	The provided URL does not reflect the business name or branding, making it unverifiable. Unique system-generated URLs, such as those from third-party e-commerce platforms or URL shorteners, will not be accepted unless they clearly establish a connection to the business.	Eligible for Resubmission
1206	Business Website Issues	Privacy Policy or Terms & Conditions URL Is Missing, Inaccessible, or Lacks Content	The privacy policy and/or terms and conditions URL is not accessible/ was not provided/ has no content	Eligible for Resubmission
1301	Message Program Detail Issues	Independent Software Vendor (ISV) or Reseller Name Must Be Provided	The end business is using an ISV but the field remains blank	Eligible for Resubmission
1302	Message Program Detail Issues	Projected Message Volume Exceeds Use Case Limits	The requested message volume is disproportionately high for the stated use case or business size.	Eligible for Resubmission
1303	Message Program Detail Issues	Use Case and Use Case Summary Inconsistent	Use Case does not align with Use Case Summary	Eligible for Resubmission
1304	Message Program Detail Issues	Use Case Summary is Incomplete	Use case summary is very generic and/or incomplete.	Eligible for Resubmission
1305	Message Program Detail Issues	Opt-In Workflow Must Match the Submission Details	The opt-in workflow mentioned differs from the opt-in provided.	Eligible for Resubmission
1306	Message Program Detail Issues	Message Content Does Not Align with Use Case or is Incomplete	The production message content must match the approved use case and include all required details.	Eligible for Resubmission
1307	Message Program Detail Issues	HELP Keyword Response Must Meet Compliance Requirements	The HELP response provided is non-compliant.	Eligible for Resubmission
1308	Message Program Detail Issues	Age-Gated Program Not Properly Identified in Submission	The program includes age-gated content, but the required age restriction selection was not properly indicated in the submission.	Eligible for Resubmission
1309	Message Program Detail Issues	Political Campaigns Must Have a Campaign Verify Token	All political messaging campaigns must include a valid Campaign Verify token. If the token provided cannot be validated or does not match the submitting political entity, the submission cannot be approved.	Eligible for Resubmission
1310	Message Program Detail Issues	Political Campaigns Must Submit an FEC Committee ID or State-Level Equivalent	All political messaging campaigns are required to include a Campaign Verify token. Campaign Verify is a nonpartisan service that verifies the identity of political organizations and candidates. This verification is required to ensure transparency and compliance with messaging regulations. Political campaign submissions that do not include a Campaign Verify token cannot be approved.	Eligible for Resubmission
1311	Message Program Detail Issues	Confirmation Message Missing Required Details	Recurring messaging campaigns must send a confirmation message after opt-in, clearly stating enrollment, opt-out instructions, and key details.	Eligible for Resubmission
1401	Opt-in and Consent Issues	Single Opt-In for Multiple Use Cases Is Not Allowed	A single opt-in cannot cover multiple use case types (e.g., promotional and informational). Each use case must have a separate opt-in to ensure users are fully aware of and consent to the specific types of messages they will receive. Combining use cases violates user choice and consent.	Eligible for Resubmission
1402	Opt-in and Consent Issues	Consent for Messaging Cannot Be Part of Other Agreements	Messaging consent must not be bundled into unrelated agreements such as terms and conditions, privacy policies, or general account agreements. Consent must be explicit, standalone, and directly related to the messaging use case.	Eligible for Resubmission
1403	Opt-in and Consent Issues	Marketing Messages Require Express Written Consent	Marketing messages require explicit written consent, which cannot be implied or verbal unless explicitly accompanied by written confirmation. Users must clearly understand they are agreeing to receive promotional or advertising communications.	Eligible for Resubmission
1404	Opt-in and Consent Issues	Agreeing to Receive Messages Must Be Optional	Users must not be required to opt-in to receive messages as a condition for completing unrelated actions (e.g., creating an account, making a purchase). Messaging consent must be optional and separate.	Eligible for Resubmission
1405	Opt-in and Consent Issues	Opt-Ins Must Clearly Reflect the End Business	Opt-ins submitted by ISVs must clearly identify the end business collecting consent.	Eligible for Resubmission
1406	Opt-in and Consent Issues	Opt-In Does Not Match the Use Case	The opt-in provided does not align with the use case described in the submission, or the use case described in the submission is not explicitly stated in the messaging consent. For example, the opt-in references marketing messages, but the use case summary in the submission states it is for account notifications.	Eligible for Resubmission
1407	Opt-in and Consent Issues	Opt-In Checkbox is Pre-selected	Pre-selected options for consent do not qualify as valid opt-ins because they fail to provide users with a clear choice to consent	Eligible for Resubmission
1408	Opt-in and Consent Issues	Opt-In URL Not Accessible	The opt-in URL provided is either inaccessible, hidden behind a login page, or does not lead to the intended opt-in content.	Eligible for Resubmission
1409	Opt-in and Consent Issues	Opt-In Example Must Be Complete, Branded, and Legible	The opt-in example provided is cropped, incomplete, or lacks branding to identify the business collecting consent. The text in the image is illegible.	Eligible for Resubmission
1410	Opt-in and Consent Issues	Verbal Consent Script Must Be Provided for Approval	For verbal consent, a detailed script is required to demonstrate how users are informed and how their consent is collected. Without this, compliance cannot be verified.	Eligible for Resubmission
1411	Opt-in and Consent Issues	Opt-In Consent Cannot Be Reused or Shared Across Programs	Consent cannot be transferred or shared between businesses or for use cases other than the one explicitly specified during the opt-in process. Each business must collect consent directly from the end user for their specific messaging.	Eligible for Resubmission
1412	Opt-in and Consent Issues	Age Gate Not Present or Does Not Meet Requirements	Messages promoting products or services that require age verification must include a robust age gate to restrict access to underage users	Eligible for Resubmission
1413	Opt-in and Consent Issues	Opt-in - Consent for Messaging is a Requirement for Service	The opt-in language is missing or is not clearly requesting consent for messaging to the end user.	Eligible for Resubmission
1414	Opt-in and Consent Issues	Opt-in - No Opt-in Provided	No opt-in URL or image was provided	Eligible for Resubmission
1415	Opt-in and Consent Issues	Opt-in Relies on Organizational or Government Exemption. Valid Opt-in is Required for All Toll-free Submissions	The opt-in provided relies on organizational or government exemption	Eligible for Resubmission
1416	Opt-in and Consent Issues	Double Opt-in Required for Intended Use Case	The intended use case submitted requires a double opt-in	Eligible for Resubmission
1417	Opt-in and Consent Issues	Shopping Cart Reminder Programs Must Comply with Opt-In, Privacy, and Messaging Standards	Shopping cart reminder message programs must adhere to specific opt-in, privacy, and content requirements. Failure to comply with these guidelines may result in denial of the message program.	Eligible for Resubmission
1418	Opt-in and Consent Issues	Call-to-Action Missing Required Disclosures	The Call-to-Action (opt-in) must clearly inform consumers about the messaging campaign and ensure proper consent.	Eligible for Resubmission
1501	Privacy Policy or Terms and Conditions Issues	Privacy Policy Required if Personal Data Is Collected	Businesses that collect personal data must provide a publicly accessible privacy policy that clearly explains how data is collected, stored, and used.	Eligible for Resubmission
1502	Privacy Policy or Terms and Conditions Issues	Privacy Policy Mentions Sharing of Personal Data	The privacy policy includes language that indicates personal data may be shared, sold, or rented to third parties	Eligible for Resubmission
1503	Privacy Policy or Terms and Conditions Issues	Opt-In Data Cannot Be Shared, Transferred, Rented, or Sold to Third Parties	Opt-in consent must be a direct 1:1 agreement between the consumer and the message sender. Sharing, transferring, renting, or selling opt-in data to third parties is strictly prohibited.	Eligible for Resubmission
1504	Privacy Policy or Terms and Conditions Issues	SMS Terms and Conditions Must Be Accessible and Compliant	SMS Terms and Conditions must be accessible and include all necessary program details.	Eligible for Resubmission
1601	High Risk	High Risk - Known Spam Campaign	The submitted business or messaging content has been flagged as part of a known spam campaign or associated with fraudulent activity.	Not Eligible for Resubmission
1602	High Risk	High Risk - Submission Contains Fraudulent or Misleading Content	The submission contains fraudulent or misleading content, which is not permitted.	Not Eligible for Resubmission
1603	High Risk	High Risk - Known Phishing Campaign	The business or messaging content has been flagged as part of a known phishing campaign or associated with fraudulent activity	Not Eligible for Resubmission
1604	High Risk	High Risk - Submission Flagged for High-Risk Domain Reputation	The submitted website domain has been flagged for a high-risk reputation, indicating potential association with fraudulent or unsafe activity.	Not Eligible for Resubmission
1605	High Risk	High Risk - Submission Flagged for Potential Fraud Risk	A business related to fraudulent activity	Not Eligible for Resubmission
1606	High Risk	High Risk - Submission Contains Deceptive Marketing Practices	Messages promoting deceptive marketing content	Not Eligible for Resubmission
1607	High Risk	High Risk - Public URL Shorteners Are Not Allowed; Use a Branded URL	The website URL was created using a public URL shortener service	Not Eligible for Resubmission
1608	High Risk	High Risk - Non-Secured URLs (http://) Are Not Allowed	Website's URL does not use encryption to protect information and could expose users to potential risks	Not Eligible for Resubmission
1609	High Risk	High Risk - Submission Flagged for High-Risk Domain Issues	URLs that are flagged during a domain inspection are considered high risk	Not Eligible for Resubmission
1701	Disallowed Content	Disallowed Content - Cannabis, CBD, or Other Illegal Substances	Messages promoting federally illegal substances, including marijuana, THC products, or CBD products.	Not Eligible for Resubmission
1702	Disallowed Content	Disallowed Content - Prescription Drugs or Controlled Substances	Messages promoting prescriptions drugs or controlled substances	Not Eligible for Resubmission
1703	Disallowed Content	Disallowed Content - Loan Marketing	Messages promoting payday loans, high-interest lending, or cash advances.	Not Eligible for Resubmission
1704	Disallowed Content	Disallowed Content - Third-Party Debt Collection	Messages sent by third-party agencies attempting to collect debts on behalf of other companies or institutions are not permitted.	Not Eligible for Resubmission
1705	Disallowed Content	Disallowed Content - Gambling or Betting	Messages promoting gambling activities, including online casinos, betting, or lotteries, are strictly prohibited.	Not Eligible for Resubmission
1706	Disallowed Content	Disallowed Content - Sweepstakes or Contests	Messages promoting sweepstakes, contests, or giveaways.	Not Eligible for Resubmission
1707	Disallowed Content	Disallowed Content - Stock Alerts	Messages providing stock alerts, market updates, or investment notifications are not permitted.	Not Eligible for Resubmission
1708	Disallowed Content	Disallowed Content - Cryptocurrency	Messages promoting cryptocurrency sales, trading platforms, wallets, or investment opportunities.	Not Eligible for Resubmission
1709	Disallowed Content	Disallowed Content - Risk Investment Opportunities	Messages promoting high-risk investments that can result in significant financial losses	Not Eligible for Resubmission
1710	Disallowed Content	Disallowed Content - Debt Reduction or Debt Consolidation	Messages promoting services related to debt reduction or debt consolidation	Not Eligible for Resubmission
1711	Disallowed Content	Disallowed Content - Credit Repair	Messages promoting credit repair businesses	Not Eligible for Resubmission
1712	Disallowed Content	Disallowed Content - Third-Party Lead Generation or Multi-Level Marketing	Messages promoting third-party lead generation services or multi-level marketing (MLM) programs are not permitted.	Not Eligible for Resubmission
1713	Disallowed Content	Disallowed Content - Non-Federally Compliant Use Case	The messaging use case does not comply with federal regulations applicable in all 50 U.S. states.	Not Eligible for Resubmission
1801	SHAFT Violation	SHAFT Violation - Sexually Explicit or Inappropriate Content Is Prohibited	Messages containing sexually explicit content, adult services, or references to sexual activity are strictly prohibited in SMS marketing.	Not Eligible for Resubmission
1802	SHAFT Violation	SHAFT Violation - Hate Speech, Violence, or Offensive Content Is Prohibited	Messages containing hate speech, violent content, or offensive language are strictly prohibited	Not Eligible for Resubmission
1803	SHAFT Violation	SHAFT Violation - Alcohol Promotions	Messaging that promotes or encourages alcohol consumption is not permitted.	Not Eligible for Resubmission
1804	SHAFT Violation	SHAFT Violation - Alcohol Message Content Without a 21+ Robust Age Gate	- Alcohol campaign lacks a robust age gate at opt-in. - Age verification is insufficient (e.g., only requiring users to click “Yes” without further validation).	Not Eligible for Resubmission
1805	SHAFT Violation	SHAFT Violation - Firearms, Fireworks, and Explosives Content Is Prohibited	Messages promoting firearms, ammunition, fireworks, or explosives.	Not Eligible for Resubmission
1806	SHAFT Violation	SHAFT Violation - Tobacco and Vape Messaging Must Comply with Legal Restrictions	Messages promoting tobacco, vape products, or nicotine delivery systems.	Not Eligible for Resubmission

For more further and in-depth explanation on why your Toll-Free verification request was rejected but is eligible for resubmission, please check out Why was my Toll-Free Verification rejected and can I resubmit?  

For more further and in-depth explanation why your Toll-Free verification request was rejected and ineligible for resubmission, please check out Why was my Toll-Free Verification rejected and ineligible for resubmission?

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Unverified toll-free numbers (TFNs) and Pending Verification toll-free numbers (TFNs) are subject to industry-wide message blocking. Unverified toll-free numbers are TFNs that have not completed the toll-free sender verification process. Pending Verification toll-free numbers are TFNs where a verification request has been submitted, but the request is pending review and approval. 

Note: In the past it was possible to send messages from an Unverified TFN or Pending Verification TFN. However, as a result of industry-wide changes, all toll-free numbers, regardless of the use case, must be Verified to originate traffic.

UNVERIFIED toll-free numbers (TFNs) are subject to industry-wide message blocking, effective November 8, 2023.

PENDING VERIFICATION toll-free numbers (TFNs) are subject to industry-wide message blocking, effective January 31, 2024.

All toll-free numbers (TFNs) must be in a VERIFIED state in order to originate traffic.

Unverified TFNs and TFNs pending verification will be blocked with Sinch error code 64 “Blocked due to exceeded quota”. Please see Toll-Free Delivery Report Errors for a full list of Sinch Toll-Free error codes.