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Starting on May 15, 2025, the Toll-Free Verification rejection codes will be increased from 38 codes to 80 codes. This is being done to provide clearer, more detailed reasons why a Toll-Free verification submission may be rejected and help cut down on unclear rejections. 

 

Please see the following the current denial codes and reasons, which is valid until May 14, 2025.

 

Current toll-free rejection reasons

Error Code Category Denial Reason Eligiblity
501 SHAFT Violation Content Violation - SHAFT - Sex - Not Eligible for Resubmission Not Eligible for Resubmission
502 SHAFT Violation Content Violation - SHAFT - Hate - Not Eligible for Resubmission Not Eligible for Resubmission
503 SHAFT Violation Content Violation - SHAFT - Alcohol with no robust age gate - Eligible for Resubmission with robust age gate Eligible for Resubmission
504 SHAFT Violation Content Violation - SHAFT - Firearms - Not Eligible for Resubmission Not Eligible for Resubmission
505 SHAFT Violation Content Violation - SHAFT - Tobacco / Vape - Not Eligible for Resubmission Not Eligible for Resubmission
506 SHAFT Violation Content Violation - SHAFT - CBD/Marijuana - Not Eligible for Resubmission Not Eligible for Resubmission
507 SHAFT Violation Campaign Violation - Age Gate Not Present / Not Acceptable - Eligible for Resubmission with Robust Age Gate implemented Eligible for Resubmission
508 High Risk Known Spam Campaign - Not Eligible for Resubmission Not Eligible for Resubmission
509 Disallowed Content Disallowed Content - Loan Marketing - Not Eligible for Resubmission Not Eligible for Resubmission
510 Disallowed Content Disallowed Content - 3rd Party Debt Collection - Not Eligible for Resubmission Not Eligible for Resubmission
511 Disallowed Content Disallowed Content - Gambling - Not Eligible for Resubmission Not Eligible for Resubmission
532 Disallowed Content Disallowed Content - Sweepstakes - Not Eligible for Resubmission Not Eligible for Resubmission
533 Disallowed Content Disallowed Content - Stock Alerts - Not Eligible for Resubmission Not Eligible for Resubmission
534 Disallowed Content Disallowed Content - Cryptocurrency - Not Eligible for Resubmission Not Eligible for Resubmission
535 Disallowed Content Disallowed Content - Risk Investment - Not Eligible for Resubmission Not Eligible for Resubmission
536 Disallowed Content Disallowed Content - Debt Reduction - Not Eligible for Resubmission Not Eligible for Resubmission
537 Disallowed Content Disallowed Content - Credit Repair - Not Eligible for Resubmission Not Eligible for Resubmission
538 Disallowed Content Disallowed Content - 3rd Party Lead Generation - Not Eligible for Resubmission Not Eligible for Resubmission
539 Disallowed Content Disallowed Content - Federally Illegal Substances - Not Eligible for Resubmission Not Eligible for Resubmission
540 High Risk Known Phishing Campaign - Not Eligible for Resubmission Not Eligible for Resubmission
541 High Risk High Risk - Fraud - Not Eligible for Resubmission Not Eligible for Resubmission
542 High Risk High Risk - Deceptive Marketing - Not Eligible for Resubmission Not Eligible for Resubmission
543 High Risk High Risk - Public URL Shortener - correct to branded url domain Eligible for Resubmission
544 High Risk High Risk - Non-secured URL - correct to https:// Eligible for Resubmission
545 Business Information Issues Invalid Information - Can't Verify Business Information - Correct Business Information / Address / Contact / URL - Eligible for Resubmission Eligible for Resubmission
546 Business Website Issues Invalid Information - Can't Validate URL - Website is not accessible / not available - Eligible for Resubmission Eligible for Resubmission
547 Business Information Issues Invalid Information - ISV Contact Information Provided, Need Assigned End User - Eligible for Resubmission Eligible for Resubmission
548 Opt-in and Consent Issues Opt-in - Not suffi cient for campaign type - Express Consent Required - Eligible for Resubmission Eligible for Resubmission
549 Opt-in and Consent Issues Opt-in - Consent for messaging is a requirement for service - Eligible for Resubmission Eligible for Resubmission
550 Opt-in and Consent Issues Opt-in - No opt-in provided - Eligible for Resubmission Eligible for Resubmission
551 Opt-in and Consent Issues Opt-in is shared with 3rd Parties - Remove language for information sharing / Add language that opt-in is not allowed - Eligible for Resubmission Eligible for Resubmission
552 Business Information Issues Campaign Violation - Single Number Used for Multiple Businesses - please assign a TFN per business - Eligible for resubmission Eligible for Resubmission
553 Opt-in and Consent Issues Opt-in - Listed Opt-In relies on institutional or government exemption. Opt-in is required for all Toll-Free Submissions - Not Eligible for Resubmission Not Eligible for Resubmission
620 Business Information Issues Additional Information Requested - Justifi cation for more than 5 numbers / business Eligible for Resubmission
621 Business Information Issues Additional Information Requested - Opt-in information not provided, please update Eligible for Resubmission
622 Business Information Issues Additional Information Requested - Business Information not valid Eligible for Resubmission

 

Please see new denial codes and reasons, which will be effective on May 15, 2025.

 

New toll-free rejection reasons starting on May 15, 2025

Error Code Category Denial Reason Eligibility
1000 Submission Error Submission Editing Timed Out Eligible for Resubmission
1001 Customer Requested Cancellation Customer Requested Cancellation Eligible for Resubmission
1002 Submission Error Number not provisioned to your Organization Eligible for Resubmission
1101 Business Information Issues Business Email Address Must Use an Official Domain Eligible for Resubmission
1102 Business Information Issues Contact Name Must Belong to a Business Representative Eligible for Resubmission
1103 Business Information Issues Business Name Must Match Official Records Eligible for Resubmission
1104 Business Information Issues Official Business Registration Documents Are Required Eligible for Resubmission
1105 Business Information Issues End Business Details Must Be Accurate and Complete Eligible for Resubmission
1106 Business Information Issues Business Information Could Not Be Verified - Contact, Email, Address, or URL Is Invalid Eligible for Resubmission
1107 Business Information Issues Toll-Free Number Cannot Be Shared Across Multiple Businesses Eligible for Resubmission
1108 Business Information Issues Additional Information Requested - Justification for more than 5 numbers per business Eligible for Resubmission
1110 Business Information Issues Charitable Organization Must Be 501(c)(3) and Provide Valid Accreditation URL for donation solicitation Eligible for Resubmission
1111 Business Information Issues Doing Business As (DBA) Name Must Be Accurately Provided Eligible for Resubmission
1201 Business Website Issues Website Must Be Established and Active Eligible for Resubmission
1202 Business Website Issues Social Platform Must Be Established and Active Eligible for Resubmission
1203 Business Website Issues Website Is Password Protected or Requires Login Eligible for Resubmission
1204 Business Website Issues Invalid or Inaccessible Website URL Eligible for Resubmission
1205 Business Website Issues Business website URL must display branding Eligible for Resubmission
1206 Business Website Issues Privacy Policy or Terms & Conditions URL Is Missing, Inaccessible, or Lacks Content Eligible for Resubmission
1301 Message Program Detail Issues Independent Software Vendor (ISV) or Reseller Name Must Be Provided Eligible for Resubmission
1302 Message Program Detail Issues Projected Message Volume Exceeds Use Case Limits Eligible for Resubmission
1303 Message Program Detail Issues Use Case and Use Case Summary Inconsistent Eligible for Resubmission
1304 Message Program Detail Issues Use Case Summary is Incomplete Eligible for Resubmission
1305 Message Program Detail Issues Opt-In Workflow Must Match the Submission Details Eligible for Resubmission
1306 Message Program Detail Issues Message Content Does Not Align with Use Case or is Incomplete Eligible for Resubmission
1307 Message Program Detail Issues HELP Keyword Response Must Meet Compliance Requirements Eligible for Resubmission
1308 Message Program Detail Issues Age-Gated Program Not Properly Identified in Submission Eligible for Resubmission
1309 Message Program Detail Issues Political Campaigns Must Have a Campaign Verify Token Eligible for Resubmission
1310 Message Program Detail Issues Political Campaigns Must Submit an FEC Committee ID or State-Level Equivalent Eligible for Resubmission
1311 Message Program Detail Issues Confirmation Message Missing Required Details Eligible for Resubmission
1401 Opt-in and Consent Issues Single Opt-In for Multiple Use Cases Is Not Allowed Eligible for Resubmission
1402 Opt-in and Consent Issues Consent for Messaging Cannot Be Part of Other Agreements Eligible for Resubmission
1403 Opt-in and Consent Issues Marketing Messages Require Express Written Consent Eligible for Resubmission
1404 Opt-in and Consent Issues Agreeing to Receive Messages Must Be Optional Eligible for Resubmission
1405 Opt-in and Consent Issues Opt-Ins Must Clearly Reflect the End Business Eligible for Resubmission
1406 Opt-in and Consent Issues Opt-In Does Not Match the Use Case Eligible for Resubmission
1407 Opt-in and Consent Issues Opt-In Checkbox is Pre-selected Eligible for Resubmission
1408 Opt-in and Consent Issues Opt-In URL Not Accessible Eligible for Resubmission
1409 Opt-in and Consent Issues Opt-In Example Must Be Complete, Branded, and Legible Eligible for Resubmission
1410 Opt-in and Consent Issues Verbal Consent Script Must Be Provided for Approval Eligible for Resubmission
1411 Opt-in and Consent Issues Opt-In Consent Cannot Be Reused or Shared Across Programs Eligible for Resubmission
1412 Opt-in and Consent Issues Age Gate Not Present or Does Not Meet Requirements Eligible for Resubmission
1413 Opt-in and Consent Issues Opt-in - Consent for Messaging is a Requirement for Service Eligible for Resubmission
1414 Opt-in and Consent Issues Opt-in - No Opt-in Provided Eligible for Resubmission
1415 Opt-in and Consent Issues Opt-in Relies on Organizational or Government Exemption.
Valid Opt-in is Required for All Toll-free Submissions
Eligible for Resubmission
1416 Opt-in and Consent Issues Double Opt-in Required for Intended Use Case Eligible for Resubmission
1417 Opt-in and Consent Issues Shopping Cart Reminder Programs Must Comply with Opt-In, Privacy, and Messaging Standards Eligible for Resubmission
1418 Opt-in and Consent Issues Call-to-Action Missing Required Disclosures Eligible for Resubmission
1501 Privacy Policy or Terms and Conditions Issues Privacy Policy Required if Personal Data Is Collected Eligible for Resubmission
1502 Privacy Policy or Terms and Conditions Issues Privacy Policy Mentions Sharing of Personal Data Eligible for Resubmission
1503 Privacy Policy or Terms and Conditions Issues Opt-In Data Cannot Be Shared, Transferred, Rented, or Sold to Third Parties Eligible for Resubmission
1504 Privacy Policy or Terms and Conditions Issues SMS Terms and Conditions Must Be Accessible and Compliant Eligible for Resubmission
1601 High Risk High Risk - Known Spam Campaign Not Eligible for Resubmission
1602 High Risk High Risk - Submission Contains Fraudulent or Misleading Content Not Eligible for Resubmission
1603 High Risk High Risk - Known Phishing Campaign Not Eligible for Resubmission
1604 High Risk High Risk - Submission Flagged for High-Risk Domain Reputation Not Eligible for Resubmission
1605 High Risk High Risk - Submission Flagged for Potential Fraud Risk Not Eligible for Resubmission
1606 High Risk High Risk - Submission Contains Deceptive Marketing Practices Not Eligible for Resubmission
1607 High Risk High Risk - Public URL Shorteners Are Not Allowed; Use a Branded URL Not Eligible for Resubmission
1608 High Risk High Risk - Non-Secured URLs (http://) Are Not Allowed Not Eligible for Resubmission
1609 High Risk High Risk - Submission Flagged for High-Risk Domain Issues Not Eligible for Resubmission
1701 Disallowed Content Disallowed Content - Cannabis, CBD, or Other Illegal Substances Not Eligible for Resubmission
1702 Disallowed Content Disallowed Content - Prescription Drugs or Controlled Substances Not Eligible for Resubmission
1703 Disallowed Content Disallowed Content - Loan Marketing Not Eligible for Resubmission
1704 Disallowed Content Disallowed Content - Third-Party Debt Collection Not Eligible for Resubmission
1705 Disallowed Content Disallowed Content - Gambling or Betting Not Eligible for Resubmission
1706 Disallowed Content Disallowed Content - Sweepstakes or Contests Not Eligible for Resubmission
1707 Disallowed Content Disallowed Content - Stock Alerts Not Eligible for Resubmission
1708 Disallowed Content Disallowed Content - Cryptocurrency Not Eligible for Resubmission
1709 Disallowed Content Disallowed Content - Risk Investment Opportunities Not Eligible for Resubmission
1710 Disallowed Content Disallowed Content - Debt Reduction or Debt Consolidation Not Eligible for Resubmission
1711 Disallowed Content Disallowed Content - Credit Repair Not Eligible for Resubmission
1712 Disallowed Content Disallowed Content - Third-Party Lead Generation or Multi-Level Marketing Not Eligible for Resubmission
1713 Disallowed Content Disallowed Content - Non-Federally Compliant Use Case Not Eligible for Resubmission
1801 SHAFT Violation SHAFT Violation - Sexually Explicit or Inappropriate Content Is Prohibited Not Eligible for Resubmission
1802 SHAFT Violation SHAFT Violation - Hate Speech, Violence, or Offensive Content Is Prohibited Not Eligible for Resubmission
1803 SHAFT Violation SHAFT Violation - Alcohol Promotions Not Eligible for Resubmission
1804 SHAFT Violation SHAFT Violation - Alcohol Message Content Without a 21+ Robust Age Gate Not Eligible for Resubmission
1805 SHAFT Violation SHAFT Violation - Firearms, Fireworks, and Explosives Content Is Prohibited Not Eligible for Resubmission
1806 SHAFT Violation SHAFT Violation - Tobacco and Vape Messaging Must Comply with Legal Restrictions Not Eligible for Resubmission

 

For more further and in-depth explanation on why your Toll-Free verification request was rejected but is eligible for resubmission, please check out Why was my Toll-Free Verification rejected and can I resubmit?  

 

For more further and in-depth explanation why your Toll-Free verification request was rejected and ineligible for resubmission, please check out Why was my Toll-Free Verification rejected and ineligible for resubmission?

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Last update:
‎03-18-2025 10:06 AM
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