Each of the below are rejection reasons due to forbidden messaging categories and are therefore ineligible for resubmission for Toll-Free Verification.
Please note that in addition to Toll-Free Messaging content restrictions, any use cases that violates Sinch’s A2P Messaging in the United States & Canada - Disallowed Content policy are not allowed, regardless of number/sender type or destination country.
Rejection Category |
Rejection reason |
Content Violation - SHAFT - Sex - Not Eligible for Resubmission |
Submission included content such as nudity, pornography, sex toys, or other adult content |
Content Violation - SHAFT - Hate - Not Eligible for Resubmission |
Submission included speech that is hateful, profanity, violent, incites violence, or similar speech |
Content Violation - SHAFT - Firearms - Not Eligible for Resubmission |
Submission included: Firearms, Ammo, Gun Ranges (Common for guns to be sold at Gun Ranges) |
Content Violation - SHAFT - Tobacco / Vape - Not Eligible for Resubmission |
Submission included products such as: Cigarettes, Cigars, Tobacco Products (Chew, etc.), Vape, Vape Juice, or similar items |
Content Violation - SHAFT - CBD/Marijuana - Not Eligible for Resubmission |
Submission included products such as: Cannabis, Marijuana, CBD, THC, Hemp or similar items |
Known Spam Campaign - Not Eligible for Resubmission |
Spam/Fraud team has flagged the number/business/traffic for spam or fraud |
Disallowed Content - Loan Marketing - Not Eligible for Resubmission |
Submission includes mortgage, auto, student, personal, payday or other loans being marketed |
Disallowed Content - 3rd Party Debt Collection - Not Eligible for Resubmission |
Submission includes information around the practice of hiring a 3rd party agency or company to collect unpaid debts on behalf of a creditor. |
Disallowed Content - Gambling - Not Eligible for Resubmission |
Submission includes Casino, Betting, or Gambling |
Disallowed Content - Sweepstakes - Not Eligible for Resubmission |
Submission includes sweepstakes, contests, or other prize awards |
Disallowed Content - Stock Alerts - Not Eligible for Resubmission |
Submission includes information around stock, the stock market, and similar content |
Disallowed Content - Cryptocurrency - Not Eligible for Resubmission |
Submission includes Cryptocurrency, NFTs, Block chain and other similar currencies |
Disallowed Content - Risk Investment - Not Eligible for Resubmission |
Submission represents a fiscal transaction where end users are promised a return on initial investment |
Disallowed Content - Debt Reduction - Not Eligible for Resubmission |
Submission includes content about consolidating or reducing debt |
Disallowed Content - Credit Repair - Not Eligible for Resubmission |
Submission includes content about repairing/improving credit |
Disallowed Content - 3rd Party Lead Generation - Not Eligible for Resubmission |
Terms and Conditions and/or Privacy Policy pages states personal customer information is shared outside of the end business with Partners, Affiliates, 3rd Parties or other businesses that the mobile user has not directly opted in to receive SMS or have their information shared with, not only for Customer Care purposes but also for Marketing. |
Disallowed Content - Federally Illegal Substances - Not Eligible for Resubmission |
Any federal illegal substances in the US and Canada |
Known Phishing Campaign - Not Eligible for Resubmission |
Spam/Fraud team has flagged the number/business/traffic for phishing campaigns |
High Risk - Fraud - Not Eligible for Resubmission |
Spam/Fraud team has flagged the number/business/traffic for spam or fraud |
High Risk - Deceptive Marketing - Not Eligible for Resubmission |
Submission was assessed for deceptive marketing tactics such as: Deceptive Work-From-Home programs, Risk Investment Opportunities, Pyramid Schemes, “Get Rich Quick”, “Build Your Wealth” and “Financial Independence” offerings. |
Unverified toll-free numbers (TFNs) and Pending Verification toll-free numbers (TFNs) are subject to industry-wide message blocking. Unverified toll-free numbers are TFNs that have not completed the toll-free sender verification process. Pending Verification toll-free numbers are TFNs where a verification request has been submitted, but the request is pending review and approval.
Note: In the past it was possible to send messages from an Unverified TFN or Pending Verification TFN. However, as a result of industry-wide changes, all toll-free numbers, regardless of the use case, must be Verified to originate traffic.
UNVERIFIED toll-free numbers (TFNs) are subject to industry-wide message blocking, effective November 8, 2023.
PENDING VERIFICATION toll-free numbers (TFNs) are subject to industry-wide message blocking, effective January 31, 2024.
All toll-free numbers (TFNs) must be in a VERIFIED state in order to originate traffic.
Unverified TFNs and TFNs pending verification will be blocked with Sinch error code 64 “Blocked due to exceeded quota”. Please see Toll-Free Delivery Report Errors for a full list of Sinch Toll-Free error codes.