The process used for verifying a mobile subscriber’s intention, and for gaining the subscriber’s explicit agreement to participate in a mobile program/initiative.
A product offered (by a content provider) in a service to a subscriber. Content is typically mobile-related, such as a ringtones, wallpaper, or Java games; however, content may also be non-mobile, or subscription-related.
A country code is part of a comprehensive numbering plan, E.164, established by the International Telecommunication Union (ITU), defined to support interoperability among the supported networks of its members. For example, 46 is the country code for Swedish numbers and 1 is the country code for US and Canadian numbers.
The standard defines a country calling code (aka country code) for each state or region which is prefixed to each national numbering plan’s telephone number to support a standard for international destination routing.
Coverage is a term used to describe where (what countries and regions) and which mobile operators your account or service can use for sending and or receiving messages. To understand the coverage available on your account, log in and select pricing for the service you wish to get coverage information on. Coverage can fluctuate over time depending on market changes.
Communications Platform as a Service (CPaaS) is a cloud based platform that enables developers to add real-time communication features (such as Voice, Video and SMS) into their own applications without needing to build backend infrastructure and interfaces.
The Common Short Code Administration (CSCA) is an organization designated by the CTIA to administer short codes in the United States. Companies can lease a short code directly from the CSCA or alternatively order one from Sinch.
Call to Action. The call-to-action for a single-message program can be simple. The primary purpose of disclosures is to ensure a consumer consents to receive a text message and understands the nature of the program. This must include Product description, Complete terms and conditions, link to terms and conditions and Privacy policy or link to privacy policy “Message and data rates may apply” disclosure.
The Cellular Telecommunications & Internet Association is an international non-profit membership organization representing the U.S. wireless communications industry since 1984. Members include wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products. More information can be found on their website: https://ctia.org.
Daily Active Users - the number of users who use the app or service at least once per day. Contrasts to Monthly Active Users (MAU) – a measurement of monthly usage.
A DCA (Direct Connect Aggregator) is a company that has a direct connection to a Mobile Network Operator (MNO) Gateway and transmits messages on behalf of its customers.