Glossary
Comprehensive glossary of mobile industry terminology
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C7 is the UK name for Signalling System #7 (SS7). SS7 is a set of telephony signalling protocols, which are used to set up the vast majority of the world's public switched telephone network telephone calls.
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Client Account Details
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Customer Account Form - This is the form used by the Finance team to setup/authorize a new customer account.
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Gives marketers an analysis of every marketing touchpoint that led to a phone call conversation. It’s a way to track calls by phone numbers to data from an ad source.
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A call center is the heart of customer service for many businesses, where customers call in for help and sales representatives call out for sales.
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Refers to the procedure of sending voice calls to a specific queue based on predetermined criteria.
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Software that allows marketers to measure the value of inbound calls driven by their marketing efforts.
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The ability to have a call or video recorded and a typed transcript created for you.
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Another term for Mobile Operator.  A company that provides wireless telecommunications services. The term Carrier is typically used in the United States and Canada. Also referred to as: Operator, Mobile carrier, Mobile Network Operator, Mobile Carrier, Network Operator, Operator Company.
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Carrier Aggregation is a feature of LTE-Advanced that allows mobile operators to combine two or more LTE carriers into a single data channel to increase the capacity of the network and data rates by exploiting fragmented spectrum allocations.
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A North American term for a mobile operator lookup.
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Code Division Multiple Access (CDMA) describes a communication channel access method that uses spread-spectrum technology and a special coding scheme (where each transmitter is assigned a code).
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A statement or instruction, typically promoted in print, web, TV, radio, on-portal, or other forms of media (often embedded in advertising), that explains to a mobile subscriber how to respond to an opt-in for a particular promotion or mobile initiative, which is typically followed by a Notice (see Notice).
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A Call Detail Record (CDR) is a data record produced by a telephone exchange, or other telecommunication equipment, that documents the details of a telephone call or other telecommunication transaction (such as a text message) that passes through that facility or device.
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Central European Time (CET) is one of the names of the time zone that is 1 hour ahead of Coordinated Universal Time (UCT). It is used in most European and some North African countries. Its time offset is UTC+1.
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