On-net is a term used to describe a message delivered by the home network to a subscriber on that network. In other words, a message is delivered via a terminating operator to its own subscriber. For example, sending a message to a Telstra Australia subscriber directly to Telstra Australia. The message was delivered on-net.
The process through which a Subscriber revokes consent after receiving Notice from the Mobile Marketer. An example of an Opt-out process includes, but is not limited to, a Subscriber replying to an SMS message with the phrase “STOP.”
The originator of an SMS is the label describing who or where an SMS is sent from. The most common originator is a mobile number (MSISDN), as this is what is displayed when an SMS is sent from a mobile handset.
An Over the Air (OTA) SMS is an SMS message that is frequently used by mobile operators to provision or modify core network settings on a handset. These messages are used to optimize configuration settings e.g. SMS Service Center, web settings, or to provision new services such as MMS.
Over the Top (OTT) messages are messages that flow through the data network of a mobile operator as opposed to the core network. OTT suggests something that flows ‘over the top’ of the core network. For example, a P2P SMS message travels through the core signalling infrastructure of a mobile operator, where a WhatsApp message will flow through the data connection of a mobile operator (just like any other data). In this context a WhatsApp message is regarded as an OTT message.