Glossary
Comprehensive glossary of mobile industry terminology
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2 codes: A two letter code or three letter combination that identifies a country or region for example AUS is Australia, US is United States and FR is France.
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Can be up to 11 characters. It can be letter or other characters such as the underscore and is therefore not a dialable number. It allows you to use the company name or brand as the sender ID for one-way messages.
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An Application Programmable Interface (API) is how two machines or systems communicate and exchange information with one another. Each API comes with a specification that defines what parameters are passed between the machines through the API. For example, SMPP or REST API.
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Any program or a group of programs that is designed for the end user. Application includes such things as database program, games, word processor, email etc.
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A framework of services. A foundation upon which applications are built, hosted, and run on.
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An Access Point Name (APN) is used for mobile devices to establish a data connection from the mobile network to a different network. It describes specific characteristics of the connection.
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AI is an area of computer science that gives technology the ability to seem like they have human intelligence. The technology is copying the human behaviour, such as learning and understanding.
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Application Service Provider. A business providing computer-based services to customers over a network. An example would be providing access to a particular software application (such as customer relationship management) using a standard protocol.
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Answer Seizure Ratio (ASR) is the percentage of answered telephone calls relative to the total number of calls.
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Description of billing details that appear on a mobile subscriber’s wireless bill.
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In order to send SMS messages containing ringtones, wallpapers, WAP push or vCards, the content needs to be sent as a binary message. In order to send a binary message to a phone, the User Data Header (UDH) construct must be used. The UDH is a short hexadecimal code which, when received by the handset indicates the type of content contained in the binary message and how to process it. In addition to the UDH, setting the correct Data Coding Scheme (DCS) value, 0x04 or 4 in the case of a binary SMS is also required.
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A bind, in the specific case of connecting to Sinch via SMPP, is a single connection using the SMPP protocol. There are three ways to open a connection using SMPP: Transmitter – send short messages to the SMSC and receive responses from SMSC Receiver – receive delivery receipts from the SMSC and return the corresponding responses Transceiver – send and receive messages to and from the SMSC over a single SMPP session.
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Bluetooth Low Energy (BLE) is a low power variant of classic Bluetooth with a comparable communication range.
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“Brand” is a term used by The Campaign Registry (TCR), who define the term as: “The company or entity the end user believes to be sending the message.” Since North American Sinch numbers must be sanctioned as A2P for use with 10DLC, typically you’ll have to choose a number from our (exceptionally large!) inventory. When you register the brand as belonging to your company for a particular number, TCR takes extra steps to verify your company’s identity for the integrity of the telecommunications industry. Ultimately, this builds trust with your customers.   Visit the   10DLC Product Page   to learn more or if you need more help with 10DLC or have any questions,   contact Sinch, who will be happy help!
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Bulk SMS is a term used to describe the sending of a large number of messages via an API, usually as part of a marketing campaign. Typically, bulk SMS implies messages are promotional in nature and the company is sending the exact same message to multiple recipients. Bulk SMS is equivalent to Push SMS.
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C7 is the UK name for Signalling System #7 (SS7). SS7 is a set of telephony signalling protocols, which are used to set up the vast majority of the world's public switched telephone network telephone calls.
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Client Account Details
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Customer Account Form - This is the form used by the Finance team to setup/authorize a new customer account.
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Gives marketers an analysis of every marketing touchpoint that led to a phone call conversation. It’s a way to track calls by phone numbers to data from an ad source.
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A call center is the heart of customer service for many businesses, where customers call in for help and sales representatives call out for sales.
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