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Business Associate Agreement.   A written agreement outlining each party’s responsibility for PHI.     References to this are typically found in the Fax API (Phaxio by Sinch).

2 codes: A two letter code or three letter combination that identifies a country or region for example AUS is Australia, US is United States and FR is France.

Can be up to 11 characters. It can be letter or other characters such as the underscore and is therefore not a dialable number. It allows you to use the company name or brand as the sender ID for one-way messages.

An Application Programming Interface (API) enables developers to add functionality (such as sending an SMS) to their app that would be difficult to program themselves.  APIs consist of a group of methods and operations that can be accessed through endpoints, URLs that can be plugged into an application's code to send and receive information.   An example is the Sinch SMS API. It contains endpoints that enable applications to send and receive SMS messages.  Imagine that you want to build an appointment reminder or marketing app. An application like this needs the ability to send SMS messages at scheduled times. To do this, your app simply sends a Post request to the SMS send endpoint . This tells Sinch the message you want to send, the numbers you want to send it to, and when you want it to be sent. Our servers handle the rest, making your development easier, faster and more productive.   Endpoints can be a pain to use directly so many developers use APIs in the guise of an SDK.  In the case of the above example, let's say your app is written in Python. Instead of calling the SMS API send endpoint directly, it can call the send method of our Python SDK.   One of the most popular type of APIs is the REST API. This sends and receives data in the popular JSON format. Sinch uses REST APIs to provide integrations with SMS , WhatsApp, RCS and voice calling.   APIs, particularly REST APIs are an effective development tool that allows developers at all levels to integrate advanced functionality into their applications. Check out some popular Sinch APIs. SMS WhatsApp RCS Email Numbers Verification Voice.   To enable developers to use them effectively, APIs are normally extensively documented. The state of the art in documentation standards is the Open API Specification (OAS). Sinch uses OAS 3.0 to provide consistent and comprehensive API documentation.  OAS files can also be imported into Postman to create Postman Collections. Postman is a convenient tool for testing APIs and is often used for QA purposes.   Authenticating APIs   APIs almost always require some form of authentication.  This can come in a number of types:   Basic Authentication is an HTTP authentication scheme that requires a username and password. These are normally sent in the request header. Basic Auth is mainly used for testing purposes. OAuth 2.0 requires a short lived access token. The short lifetime of the token makes it more secure than Basic Auth JWT authentication combines the simplicity of Basic Auth with the security of OAuth 2.0. Like Basic Auth, it requires a username and password, but then it adds an extra stage. The API provider generates an encrypted token with the user's credentials, that is sent back to the consumer in response. API users can then use this token in subsequent API requests to authenticate themselves. API Key Authentication requires an API key called a bearer token, which is typically sent in the request header. It's used in the SMS API.   The first two types of authentication are used in the Sinch Conversation API, which allows you to leverage a single API to send and receive messages over the most popular channels in the world.

Any program or a group of programs that is designed for the end user. Application includes such things as database program, games, word processor, email etc.

A framework of services. A foundation upon which applications are built, hosted, and run on.

An Access Point Name (APN) is used for mobile devices to establish a data connection from the mobile network to a different network. It describes specific characteristics of the connection.

AI is an area of computer science that gives technology the ability to seem like they have human intelligence. The technology is copying the human behaviour, such as learning and understanding.

Application Service Provider. A business providing computer-based services to customers over a network. An example would be providing access to a particular software application (such as customer relationship management) using a standard protocol.

Answer Seizure Ratio (ASR) is the percentage of answered telephone calls relative to the total number of calls.

Description of billing details that appear on a mobile subscriber’s wireless bill.

In order to send SMS messages containing ringtones, wallpapers, WAP push or vCards, the content needs to be sent as a binary message. In order to send a binary message to a phone, the User Data Header (UDH) construct must be used. The UDH is a short hexadecimal code which, when received by the handset indicates the type of content contained in the binary message and how to process it. In addition to the UDH, setting the correct Data Coding Scheme (DCS) value, 0x04 or 4 in the case of a binary SMS is also required.

A bind, in the specific case of connecting to Sinch via SMPP, is a single connection using the SMPP protocol. There are three ways to open a connection using SMPP: Transmitter – send short messages to the SMSC and receive responses from SMSC Receiver – receive delivery receipts from the SMSC and return the corresponding responses Transceiver – send and receive messages to and from the SMSC over a single SMPP session.

Bluetooth Low Energy (BLE) is a low power variant of classic Bluetooth with a comparable communication range.

“Brand” is a term used by The Campaign Registry (TCR), who define the term as: “The company or entity the end user believes to be sending the message.” Since North American Sinch numbers must be sanctioned as A2P for use with 10DLC, typically you’ll have to choose a number from our (exceptionally large!) inventory. When you register the brand as belonging to your company for a particular number, TCR takes extra steps to verify your company’s identity for the integrity of the telecommunications industry. Ultimately, this builds trust with your customers.   Visit the 10DLC Product Page to learn more or if you need more help with 10DLC or have any questions, contact Sinch, who will be happy help!

Bulk SMS is a term used to describe the sending of a large number of messages via an API, usually as part of a marketing campaign. Typically, bulk SMS implies messages are promotional in nature and the company is sending the exact same message to multiple recipients. Bulk SMS is equivalent to Push SMS.   Take a look at the Sinch SMS Product page to learn more about our SMS products, or click here to sign up to our self-service portal and get started today.

C7 is the UK name for Signalling System #7 (SS7). SS7 is a set of telephony signalling protocols, which are used to set up the vast majority of the world's public switched telephone network telephone calls.

Client Account Details

Customer Account Form - This is the form used by the Finance team to setup/authorize a new customer account.

Gives marketers an analysis of every marketing touchpoint that led to a phone call conversation. It’s a way to track calls by phone numbers to data from an ad source.