Glossary
Comprehensive glossary of mobile industry terminology
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An advertisement impression transpires each time a consumer is exposed to an advertisement (either prepended or appended to an SMS message, on mobile web or web page, within a video clip, or related media).
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A process whereby a Content Provider provides financial consideration to one or more persons or entities in exchange for their agreement to offer Content Providers’ products and/or services to users.
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An SMS aggregator is a company that supports sending a mobile message (SMS or MMS etc.) to any person, anywhere in the world, using a single connection possible. SMS aggregators typically buy from multiple MNOs around the world to ensure they can achieve global reach and because of their scale, they typically qualify for bulk discounts. The ability to “send” a message is sold to enterprises and small to medium businesses who then benefit from this simplicity and affordability. The value an SMS aggregator provides is making it easier and cheaper for enterprises to deliver a message anywhere in the world, without having to integrate technically or negotiate commercially with multiple suppliers.
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Notifications, typically in the form of a text or multimedia message, containing time-sensitive information (event details, weather, news, services updates) that are pushed to a mobile subscriber who has opted-in to receive this information. Note: If the mobile subscriber has not opted in to receive said information, the notification would be considered SPAM.
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2 codes: A two letter code or three letter combination that identifies a country or region for example AUS is Australia, US is United States and FR is France.
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Can be up to 11 characters. It can be letter or other characters such as the underscore and is therefore not a dialable number. It allows you to use the company name or brand as the sender ID for one-way messages.
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An Application Programmable Interface (API) is how two machines or systems communicate and exchange information with one another. Each API comes with a specification that defines what parameters are passed between the machines through the API. For example, SMPP or REST API.
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Any program or a group of programs that is designed for the end user. Application includes such things as database program, games, word processor, email etc.
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A framework of services. A foundation upon which applications are built, hosted, and run on.
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An Access Point Name (APN) is used for mobile devices to establish a data connection from the mobile network to a different network. It describes specific characteristics of the connection.
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AI is an area of computer science that gives technology the ability to seem like they have human intelligence. The technology is copying the human behaviour, such as learning and understanding.
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Application Service Provider A business providing computer-based services to customers over a network; such as access to a particular software application (such as customer relationship management) using a standard protocol.
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Answer Seizure Ratio (ASR) is the percentage of answered telephone calls relative to the total number of calls.
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Description of billing details that appear on a mobile subscriber’s wireless bill.
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In order to send SMS messages containing ringtones, wallpapers, WAP push or vCards, the content needs to be sent as a binary message. In order to send a binary message to a phone, the User Data Header (UDH) construct must be used. The UDH is a short hexadecimal code which, when received by the handset indicates the type of content contained in the binary message and how to process it. In addition to the UDH, setting the correct Data Coding Scheme (DCS) value, 0x04 or 4 in the case of a binary SMS is also required.
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