Sinch Community

Question What is LINE Marketing Message? Answer LINE Marketing Message, also known as Broadcasting message, is a business message type used for Marketing purpose towards end-user.   Advantage: 1.Business can send LINE Marketing Message via end-user's LINE ID. 2.Increase your LINE business channel opt-in and customer retention. 3.Fixed pricing, SMS alternative. 4.Boost product sales via marketing content and inform promotions 5.Know your customer's preference via message interactions.   Sample Message:     Full Screen Rich Message     Carousel Message with call to action button     Full screen video message     Coupon message     Image source: LINE official website   Use case: 1.Coupon message 2.NPI Survey  3.Membership sign-up 4.Video message 5.Product recommendation   6.Personalised marketing content by business channel(no approval needed) 7.Auto reply message   Limitation: 1.LINE Marketing Message can't be use for the content indicated here(Article 7). 2.Customer need to upgrade to a paid tier after their free tier message is finished.   Activation: If you are already a Sinch customer: -Please contact your sales manager if you want to activate LINE Marketing Message.   New to Sinch: -Please indicate your product interest in this link. Our team will guide you on the next steps quickly.   ... View more

  Question What is LINE Official Notification Message? Answer LINE Official Notification Message, also known as Friend's letter, LON, is a business message type used for notification purpose towards end-user.   Advantage: 1.No opt-in. Business can send LINE Official Notification Message via end-user's phone number. 2.Increase your LINE business channel opt-in.  3.Fixed pricing, SMS alternative.   Sample Message:                                         Image source: LINE official website     Use case: 1.Delivery update 2.Digital Receipt 3.Membership update 4.Reservation/Appointment reminder 5.System/service alert 6.Personalised notification by business channel(approval needed)   Limitation: 1.LINE Official Notification Message can't be use for marketing purpose, for marketing use please refer to LINE Broadcast marketing message. 2.Template will be needed prior to the sending   Activation: If you are already a Sinch customer: -Please contact your sales manager if you want to activate LINE Official Notification Message.   New to Sinch: -Please indicate your product interest in this link. Our team will guide you on the next steps quickly.   ... View more