Answer
LINE Official Notification Message, also known as Friend's letter, LON, is a business message type used for notification purpose towards end-user.
Advantage:
1.No opt-in. Business can send LINE Official Notification Message via end-user's phone number.
2.Increase your LINE business channel opt-in.
3.Fixed pricing, SMS alternative.
Sample Message:
Image source: LINE official website
Use case:
1.Delivery update
2.Digital Receipt
3.Membership update
4.Reservation/Appointment reminder
5.System/service alert
6.Personalised notification by business channel(approval needed)
Limitation:
1.LINE Official Notification Message can't be use for marketing purpose, for marketing use please refer to LINE Broadcast marketing message.
2.Template will be needed prior to the sending
Activation:
If you are already a Sinch customer:
-Please contact your sales manager if you want to activate LINE Official Notification Message.
New to Sinch:
-Please indicate your product interest in this link. Our team will guide you on the next steps quickly.
