A Business response to your customer within a 24hour time window (customer care session) from the last customer response to you
Mobile Originated (Customer > Business) message at any time.
Your customer pays nothing to communicate with you and there are no charges. As with any OTT Messaging service, a very small amount of data is consumed from the users’ data plan if connected by a cellular network. Customer care messages (also referred to as session messages) do not require approval and can comprise different message types:
URL Preview etc.
These messages would typically be integrated with data in real-time from your BSS/OSS systems to form a personal, interactive communication:
After the 24hour customer care session expires, outbound messages from the business require another message template to re-initiate the conversation. The customer can reinitiate the conversation at any time.