LINE is a messaging app owned by LINE Corporation, based in Japan. According to LINE, it has over 165 million active users in four key markets: Japan, Taiwan, Thailand, and Indonesia.
LINE supports Android, iOS, Windows OS, Mac OS. Users can call, send messages, photos, videos, voice notes and their location for free.
Benefits of LINE for business
- LINE has a market-penetration of at least 165M users in Japan, Thailand, Taiwan, and Indonesia. This means your business can reach a vast number of mobile users in these key markets when using LINE.
- Once they have setup a LINE Official Account, businesses can send messages using LINE to connect and engage with their users through practical life information, discounts, and offers and personalized services.
- Another benefit to using LINE for marketing is LINE’s high open rate: 70% of users read messages sent from businesses using LINE. These users then take positive actions to use coupons and join promotional campaigns.