LINE is a messaging app owned by LINE Corporation, based in Japan. According to LINE, it has over 165 million active users in four key markets: Japan, Taiwan, Thailand, and Indonesia.
LINE supports Android, iOS, Windows OS, Mac OS. Users can call, send messages, photos, videos, voice notes and their location for free.
Benefits of LINE for business
LINE has a market-penetration of at least 165M users in Japan, Thailand, Taiwan, and Indonesia. This means your business can reach a vast number of mobile users in these key markets when using LINE.
Once they have setup a LINE Official Account, businesses can send messages using LINE to connect and engage with their users through practical life information, discounts, and offers and personalized services.
Another benefit to using LINE for marketing is LINE’s high open rate: 70% of users read messages sent from businesses using LINE. These users then take positive actions to use coupons and join promotional campaigns.