A form of advertising that is communicated to the consumer/target via a handset. This type of advertising is most commonly seen as a Mobile Web Banner (top of page), Mobile Web Poster (bottom of page banner), and full screen interstitial, which appears while a requested mobile web page is “loading.” Other forms of this type of advertising are SMS and MMS ads, mobile gaming ads, and mobile video ads (pre, mid and post roll).
Mobile marketing is marketing delivered on, or to a mobile device, such as a mobile phone, smartphone or tablet. Mobile marketing takes advantage of the native features of the mobile device, such as location services, portability, timeliness and personalization. Mobile marketing can be delivered in several forms to the mobile device including mobile-optimized web ads, SMS, MMS and OTT, which encompasses push notifications and in-app messaging.
MSISDN (Mobile Subscriber Integrated Services Digital Network number) is the term used to describe a mobile number in an international format. However, the MSISDN is not a direct mapping to a mobile handset, or even to the SIM card. An MSISDN allows an SMSC to determine the country and mobile operator a subscriber number belongs to; and from there, the SMSC can query the mobile operator’s HLR (Home Location Register) for information used to route the SMS to the handset.
MSISDN and Sinch APIs
In our APIs, only MSISDNs in international format are accepted.
MSISDNs can be sent in with or without a leading + (so therefore, +123456789 or 123456789 are both valid) or with a leading 00 . Any space, dash or bracket will also be ignored by the API.
All MSISDNs returned by the REST API will be without a + or 00 prefix, even if they were sent in with one.
An SMS message sent from an application to a handset is referred to as a Mobile Terminating (MT) message. The term describes the process and flow of an application (software) sending a short message submission to an aggregator utilizing the SubmitSM transaction which will store and forward the message onto a terminating operator SMSC that is able to reach the destination mobile number. Once the message is delivered to the handset, a delivery notification is sent back to the aggregator and then the enterprise acknowledging delivery.