Glossary
Comprehensive glossary of mobile industry terminology
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A form of advertising that is communicated to the consumer/target via a handset. This type of advertising is most commonly seen as a Mobile Web Banner (top of page), Mobile Web Poster (bottom of page banner), and full screen interstitial, which appears while a requested mobile web page is “loading.” Other forms of this type of advertising are SMS and MMS ads, mobile gaming ads, and mobile video ads (pre, mid and post roll).
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Is a business that offers a technical connection between mobile operators and businesses.
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All companies within the mobile ecosystem, including: Advertisers, Aggregators/Distributors, Carriers, Content Providers and Publishers.
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Mobile marketing is marketing delivered on, or to a mobile device, such as a mobile phone, smartphone or tablet. Mobile marketing takes advantage of the native features of the mobile device, such as location services, portability, timeliness and personalization. Mobile marketing can be delivered in several forms to the mobile device including mobile-optimized web ads, SMS, MMS and OTT, which encompasses push notifications and in-app messaging.
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SMS and/or MMS message sent to a handset but does not include advertisements delivered on WAP sites, or advertisements delivered into mobile games.
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Multiple mobile messages, usually delivered as part of a coordinated campaign.
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Another term for mobile network operators and mobile virtual network operators.
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See entry for MSISDN.
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A consumer that enters into an agreement with a Carrier. Once executed, the agreement requires the Carrier to provide wireless telecommunications services to the consumer.
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Multimedia over Coax Alliance (MoCA) is a specification enabling whole-home distribution of high-definition video and content over existing coaxial cabling.
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Throughput - Messages per second.
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Multipage Signal (from ITU T.30) – used by the sender to indicate the desire to send another page.
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Mobile Switching Center, part of GSM architecture which controls the network switching subsystem elements.
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MSISDN (Mobile Subscriber Integrated Services Digital Network number) is the term used to describe a mobile number in an international format. However, the MSISDN is not a direct mapping to a mobile handset, or even to the SIM card. An MSISDN allows an SMSC to determine the country and mobile operator a subscriber number belongs to; and from there, the SMSC can query the mobile operator’s HLR (Home Location Register) for information used to route the SMS to the handset.   MSISDN and Sinch APIs   In our APIs, only MSISDNs in international format are accepted.   MSISDNs can be sent in with or without a leading   +   (so therefore,  +123456789   or   123456789   are both valid) or with a leading   00 . Any space, dash or bracket will also be ignored by the API.   All MSISDNs returned by the REST API will be without a   +   or   00   prefix, even if they were sent in with one.
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An SMS message sent from an application to a handset is referred to as a Mobile Terminating (MT) message. The term describes the process and flow of an application (software) sending a short message submission to an aggregator utilizing the SubmitSM transaction which will store and forward the message onto a terminating operator SMSC that is able to reach the destination mobile number. Once the message is delivered to the handset, a delivery notification is sent back to the aggregator and then the enterprise acknowledging delivery.
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The software that makes sure that the MT messages are sent using the right connection and are converted into the right connection format.
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A device that provides MMS communications to wireless networks. Also referred to as MMSC.
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Mobile Virtual Network Operator.
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Mobile Voice over Internet Protocol (mVoIP) is when you talk over an IP using your mobile phone, that is, making a call using a phone that runs off your mobile data connection.
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