Glossary
Comprehensive glossary of mobile industry terminology
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A Mobile Network Operator (MNO) is typically a company that provides people with a mobile or wireless telephony service. At Sinch we refer to these companies universally as operators, but they are also known as wireless carriers or just carriers.
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Mobile Number Portability (MNP) is an inter-operator process (usually imposed by country regulators) to allow mobile subscribers to retain their mobile number when switching from one mobile operator to another. For the vast majority of routes, Sinch is able to do a number lookup from a database or HLR to determine their home network and route the message through to the appropriate operator to successfully deliver the message.
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An SMS sent from a mobile handset to an application is referred to as an MO message. The term describes the process and flow of a handset sending a short message submission to its home network SMSC utilizing the mo-ForwardSM transaction, which will store and forward to the destination mobile number or short code. In the case of a short code or A2P long number, the SMSC will pass the message to the aggregator, and the aggregator will pass it onto the enterprise who has leased that number. An acknowledgement (delivery notification) is also sent back to the originating handset once the message is delivered to the enterprise.
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Mobile Originated Short Message Service (MO SMS) is a text message that originates from a mobile device.
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This routing provides a feature whereby confirmation is given that the SMS has been delivered to the destination handset.
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A form of advertising that is communicated to the consumer/target via a handset. This type of advertising is most commonly seen as a Mobile Web Banner (top of page), Mobile Web Poster (bottom of page banner), and full screen interstitial, which appears while a requested mobile web page is “loading.” Other forms of this type of advertising are SMS and MMS ads, mobile gaming ads, and mobile video ads (pre, mid and post roll).
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Is a business that offers a technical connection between mobile operators and businesses.
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All companies within the mobile ecosystem, including: Advertisers, Aggregators/Distributors, Carriers, Content Providers and Publishers.
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Mobile marketing is marketing delivered on, or to a mobile device, such as a mobile phone, smartphone or tablet. Mobile marketing takes advantage of the native features of the mobile device, such as location services, portability, timeliness and personalization. Mobile marketing can be delivered in several forms to the mobile device including mobile-optimized web ads, SMS, MMS and OTT, which encompasses push notifications and in-app messaging.
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SMS and/or MMS message sent to a handset but does not include advertisements delivered on WAP sites, or advertisements delivered into mobile games.
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Multiple mobile messages, usually delivered as part of a coordinated campaign.
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Another term for mobile network operators and mobile virtual network operators.
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See entry for MSISDN.
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A consumer that enters into an agreement with a Carrier. Once executed, the agreement requires the Carrier to provide wireless telecommunications services to the consumer.
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Multimedia over Coax Alliance (MoCA) is a specification enabling whole-home distribution of high-definition video and content over existing coaxial cabling.
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