Conversation API is suitable for any scenario where a client wishes to send / receive messages across multiple messaging channels with the convenience of a single point of integration and intelligent message format handling (Transcoding).
Here are some sample critical and non-critical use cases for Conversation API:
Use Case |
Description |
Customer care and service |
Two-way messaging for technical, services and product support for users, including customer inquiries and resolution. |
Notifications and alerts |
Real-time account, travel, transaction, disruption updates, delivery receipts, reminders |
Two-factor authentication and verification |
One-time passwords for account resets, banking transactions and user validation. |
Market research and insights |
Conduct surveys, polls, and experience feedback. |
Marketing |
Personalized offers and content based on user preference for receiving such messages. |
Product updates |
Updates on availability of a specific product, new product releases, or feature updates and changes to an existing product |
Newsletters |
Regular Newsletters |