Select Conversation API from the left menu and select the Apps option (highlighted in red below). The Conversation Apps page is displayed:
In the Apps section, click NEW APP. The New App form is displayed:
Specify a name and an appropriate region for your App. Click CREATE. Note: The region you select is the region in which your Conversation API app will be hosted (and, therefore, where the associated data will be stored). Once you have selected a region for your App, you cannot change it.
The newly created APP will be displayed in the APPS section: