A Conversation API app is used to organize a set of connected channels and their channel credentials. You must create an App before you can send messages.
To create a new ConversationAPI App:
- Log in to the Sinch Customer Dashboard.
- Select Conversation API from the left menu and select the Apps option (highlighted in red below). The Conversation Apps page is displayed:
![ConversationApps1.png ConversationApps1.png](https://community.sinch.com/t5/image/serverpage/image-id/1198iE7663BBB66817607/image-size/large?v=v2&px=999)
- In the Apps section, click NEW APP. The New App form is displayed:
![CreateConversationApp1.png CreateConversationApp1.png](https://community.sinch.com/t5/image/serverpage/image-id/1196i9B70D84CD0E7A0FA/image-size/medium?v=v2&px=400)
Specify a name and an appropriate region for your App. Click CREATE.
Note: The region you select is the region in which your Conversation API app will be hosted (and, therefore, where the associated data will be stored). Once you have selected a region for your App, you cannot change it.
The newly created APP will be displayed in the APPS section:
![CreateConversationApp2.png CreateConversationApp2.png](https://community.sinch.com/t5/image/serverpage/image-id/1197i4BE9AD57959DF432/image-size/large?v=v2&px=999)
Next Steps: