All types of business no matter where they are in the world can use WhatsApp messaging to start conversations and engage with their customers, provided the business’ use case does not violate WhatsApp Commerce Policy.
A few markets already reaping the benefits are:
- Travel agents – booking confirmations, updates
- Ride hailing – connecting with drivers
- Retail – keep track of orders, after sales engagement
- Food delivery
- Airlines – send timely flight information and documents
- Finance – instant updates on transactions in real time.
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