What are the key factors influencing WhatsApp price?
The offered price depends on the number of provisioned WhatsApp phone numbers you are using and the total messaging traffic (both outbound and inbound) that you will process on a monthly basis. Also, using the WhatsApp service along with the Sinch SaaS solution, may affect your price.
What kind of fees do templated messages incur?
Prior to July 1, 2025, pricing was based on conversations. Each template belonged to a category, and sending a template message initiated a conversation in the template's category. Each conversation category had its own pricing structure.
Starting July 1, 2025, Meta will instead charge their fees for each message sent and delivered to the end-user. This will apply to all messages sent using an approved message template. Meta’s fees for messages sent using a free-form message will be waived.
What is a service message?
Service messages are those messages that you send to your customers using a free-form messages (instead of approved message templates).
These messages can only be sent to your customers after they have reached out to you and requested a customer care inquiry. You have up to 24 hours to respond to them.
If your customer responds to you during this exchange, the customer care window is extended for another 24 hours during which you can send more responses to this user using a free-form message without incurring any Meta’s WhatsApp fees.
How does Sinch charge for messages sent on the WhatsApp channel of the Conversation API?
When your customer sends a message to you for any inquiry, Meta’s WhatsApp fees for these messages are not charged; however, Sinch’s WhatsApp message processing fees applies for all inbound messages. Meta will start a new 24-hour customer care window.
Then, when you send a response to your customer using a free-form WhatsApp message, Meta’s WhatsApp fees for the outbound messages are waived. However, Sinch’s WhatsApp message processing fees applies to all outbound messages.
Once the 24 hour customer care window is done, you must use an approved message template to send a new response to the customer. This will result in both Meta and Sinch fees.
During the open customer care window, if you send an outbound message using an approved marketing or authentication message template, Meta’s WhatsApp fees will apply to these messages. However, if you to send an approved utility message template, Meta’s fees will be waived. Sinch’s message processing applies to all of these messages.
What does "Included Template Message Definitions" Mean?
See our article on including template message definitions for more information.
Click here for more information about the Sinch WhatsApp Business API.
