What are the key factors influencing WhatsApp price?
The offered price depends on the number of provisioned WhatsApp phone numbers you are using and the total messaging traffic (both outbound and inbound) that you will process on a monthly basis. Also, using the WhatsApp service along with the Sinch SaaS solution, may affect your price.
What kind of fees do templated messages incur?
Meta charges their fees for each message sent and delivered to the end-user.
How does Sinch charge for messages sent on the WhatsApp channel of the Conversation API?
Sinch’s WhatsApp message processing fees applies to all outbound messages.
Additionally, when your customer sends a message to you for any inquiry, Meta’s WhatsApp fees for these messages are not charged; however, Sinch’s WhatsApp message processing fees applies for all inbound messages. Meta will start a new 24-hour customer service window.
During that window, any service messages sent will be subject to Meta's service message pricing, along with Sinch's outbound message processing fees.
Once the 24 hour customer service window is done, you must use an approved message template to send a new response to the customer. This will result in both Meta and Sinch fees.
Finally, if you send an outbound message using an approved marketing, authentication, or (as of October 1, 2026) utility message template during the open customer service window, Meta’s WhatsApp fees will apply to these messages. Sinch’s message processing applies to all of these messages.
What does "Included Template Message Definitions" Mean?
See our article on including template message definitions for more information.
Click here for more information about the Sinch WhatsApp Business API.
