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What are the key factors influencing WhatsApp price?

The offered price depends on the number of APIs you are using and the total messaging traffic you will process on a monthly basis. Also, using the WhatsApp service along with the Sinch SaaS solution, may affect your price.

 

Does the client select a tier on the Sinch WhatsApp Pricing Plan?

Yes, the client selects a tier, but they may change this as often as they wish. The new tier selection will be activated at the start of the next month's billing cycle.

 

How does Sinch charge for customer care messages?

When your customer sends a message to you for any inquiry, these messages are not charged. Assuming there is no active conversation in progress, sending your new response to the customer will trigger a new User Initiated Conversation and you will be billed for this once your response is delivered. Thereafter you will have 24 hours to send additional messages to this customer without incurring additional cost.

 

What is a Business Initiated Conversation?

If there is no active customer service window (i.e., a customer hasn't sent a message to create the customer service window) and no conversation sessions in progress, a business can send a message to an end-user using a template message. Once this message is delivered, a Business-initiated conversation, which lasts 24 hours, begins. Facebook charges for the first message that initiates the conversation at the Business-initiated conversation rate. Any new messages that the business sends to the same end-user during the 24-hour period do not incur additional charges, regardless of whether or not the end-user replies. The business can send as many messages to the end-user as desired during this 24-hour period.

 

What is a User Initiated Conversation?

If there is an active customer service window (i.e., a customer has sent a message and created a customer service window) and no conversation sessions in progress, a business can send a response to that end-user. Once this message is delivered, a User-initiated conversation, which lasts 24 hours, begins. Facebook charges for the first response (sent by the business) that initiates the conversation at the User-initiated conversation rate. Any new messages that the business sends to the same end-user during the 24-hour period do not incur additional charges, regardless of whether or not the end-user sends additional replies. The business can send as many messages to the end-user as desired during this 24-hour period.

 

What does "Included Template Message Definitions" Mean?

A business can only initiate a conversation outside of an active customer service window by using a predefined message template. Sinch registers these message templates with WhatsApp for approval. Once approved, the client can call them within the API.

Each template can include personalization variables, which are defined in the onboarding worksheet. Sinch allows 250 such templates to be created.

 

Click here for more information about the Sinch WhatsApp Business API and the pricing.

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Last update:
‎04-19-2022 09:09 AM
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