What are the key factors influencing WhatsApp price?
The offered price depends on the number of APIs you are using and the total messaging traffic you will process on a monthly basis. Also, using the WhatsApp service along with the Sinch SaaS solution, may affect your price.
Does the client select a tier on the Sinch WhatsApp Pricing Plan?
Yes, the client selects a tier, but they may change this as often as they wish. The new tier selection will be activated at the start of the next month's billing cycle.
How does Sinch charge for messages sent during a service conversation?
When your customer sends a message to you for any inquiry, these messages are not charged. Assuming there is no active conversation in progress, sending your new response to the customer will trigger a new service conversation; you will be billed for this conversation once your response is delivered. Thereafter, you will have 24 hours to send additional non-templated messages to this customer without incurring additional cost.
Note: You are only able to send non-templated messages during a service conversation, as a templated message will begin a conversation in the corresponding business category (utility, authentication, or marketing).
What kind of conversations do templated messages initiate?
A business can send a message to an end-user using a template message that belongs to one of the following categories: utility, authentication, or marketing. Once this message is delivered, a conversation in the same category of the template begins (assuming there is no existing conversation in the same category). This conversation lasts 24 hours.
Facebook charges for the first message that initiates the conversation at the corresponding conversation category rate. Any new non-template messages that the business sends to the same end-user during the 24-hour period do not incur additional charges, regardless of whether or not the end-user replies. The business can send as many non-template messages to the end-user as desired during this 24-hour period.
Note: If you send a template message, and an existing conversation in the template message's category does not already exist, a new conversation will start. If you send a template message while there is already a conversation in progress, and the category of the template and the category of the open conversation do not match, a new conversation will begin in the category of the template.
What is a service conversation?
If a customer has sent a message outside of an existing conversation window, a business can send a response to that end-user. Once this message is delivered, a service conversation, which lasts 24 hours, begins. Facebook charges for the first response (sent by the business) that initiates the conversation at the service conversation rate. Any new non-template messages that the business sends to the same end-user during the 24-hour period do not incur additional charges, regardless of whether or not the end-user sends additional replies. The business can send as many non-template messages to the end-user as desired during this 24-hour period.
Note: You are only able to send non-templated messages during a service conversation, as a templated message will begin a conversation in the corresponding business category (utility, authentication, or marketing). A service conversation will still last 24 hours.
What does "Included Template Message Definitions" Mean?
See our article on including template message definitions for more information.
Click here for more information about the Sinch WhatsApp Business API.
