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Can you begin a WhatsApp conversation without starting with a message template?

If the business is initiating the conversation, it must always begin with sending an approved message template. The only exceptions to this are:

  • The end customer initiated the conversation
  • The business is within the 24 hour customer care session window.

Learn more about the Sinch WhatsApp Business API.

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Version history
Last update:
‎06-02-2021 02:15 AM
Updated by:
Community Manager