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If the business is initiating the conversation and there is no open customer care session then it must always begin with sending an approved message template. This will initiate a business initiated conversation.


If the business is responding to their user’s inquiry during open customer care session, then the business can send outbound messages without using an approved message template. This will initiate a user initiated conversation.


Learn more about the Sinch WhatsApp Business API.

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Last update:
‎04-20-2022 01:37 AM
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