To keep messaging safe, trusted, and reliable for everyone, Toll-Free A2P messaging industry is making updates to the Toll-Free Verification (TFV) process. Starting on September 30th, 2025, customers can begin including their Business Registration Number (BRN) as part of the submission process.
*Beginning January 2026, BRNs will be REQUIRED for all new TFN verification submissions.
Business Registration Number: A unique identifier assigned to a business by a government authority or regulatory agency to identify and legitimize the business is recognized and allow to operate within a specific jurisdiction. For example, in the U.S., most businesses are required to have an Employer Identification Number (EIN), which is a 9-digit number issued by the Internal Revenue Service (IRS) used for tax filing, business reporting, and other uses.
US-Based Organizations
- Required BRN: Employer Identification Number (EIN)
- The EIN must match the legal business name in your submission.
- If no EIN is available (e.g., a self-run business or sole prop with no employees), additional vetting will be required upon review. Approval is not necessarily guarantee if a business is classified as sole-proprietor.
Organizations Outside the US
- Provide your official business registration number as issued by a national or local business authority.
- You must also include:
- Legal business name
- Issuing country
- Name of the registration authority
List of acceptable registration authority for BRNs:
- Canadian Business Number (CBN): is a unique 9-digit number assigned to your corporation by the Canada Revenue Agency.
- Goods and Services Tax (GST): is a unique alphanumeric identifier issued by the country's tax authority for collection of the tax. The format varies by country.
- Corporate Number (CN): is a unique 13-digit identification number assigned by the National Tax Agency to companies and other organizations registered in Japan.
- Australian Company Number (ACN): is a unique 9-digit identifier assigned by the Australian Securities and Investments Commission (ASIC) to every company registered in Australia. It is used to distinguish a company as a separate legal entity and must be displayed on certain official documents, invoices, and letterheads.
- Corporate Identification Number (CIN): is a 21-digit alpha-numeric number assigned to all Private Limited Companies, Person Companies, Government of India Companies, State Government Companies, Not-for-Profit, Nidhi Companies, and other entities registered in India.
- Value Added Tax (VAT): is a unique alpha-numeric number consisting of up to 12 characters, that identifies a taxable person or business on consumable goods and services bought and sold within the European Union. Every EU country issues its own national VAT identification number, meaning businesses supplying goods or services in multiple EU nations may be required to apply for multiple VAT identification numbers.
- Registered Identification Number (RN): is a number given by the Federal Trade Commission (FTC) for businesses that manufacture, import, or sell textile, wool, and fur products in the United States covered by the Textile, Wool and Fur Acts.
- Data Universal Numbering System (DUNS): is a unique 9-digit identifier for a business created by credit bureau Dun & Bradstreet. D-U-N-S Number have become the standard numbering system to identify business entities across the globe.
- Global Intermediary Identification Number (GIIN): is a unique 19-character identifier issued by the U.S. Internal Revenue Service (IRS) to financial institutions that have registered for the Foreign Account Tax Compliance Act (FATCA). The number is used for reporting purposes to identify financial institutions to the IRS and to withholding agents.
- Legal Entity Identifier (LEI): is a 20-character, alpha-numeric code based on the ISO 17442 standard developed by the International Organization for Standardization (ISO). It connects to key reference information that enables clear and unique identification of legal entities participating in financial transactions and other official interactions.
Do I need to submit a new Toll-Free Verified Sender Form based on the new BRN requirements if my TFN is already verified?
- There is no need to re-submit a new form if your TFN has completed verification in the past with Sinch. Any new submissions going forward must follow the new requirements mentioned on Sinch’s online Toll-Free Verified Sender Form.
What is the benefit and purpose of providing a BRN?
- BRNs help reduce spam, improve message deliverability and build long-term trust across carrier networks by verifying that a brand is government-authorized, aligned with its campaign details, and comply with opt-in requirements and content policies.
Visit our 10DLC, Toll Free and Short Code Number Brand Identity Resources for a general reference on brand registration resources for A2P Messaging in North America.
