All business information you provide for Toll-Free sender verification is intended to identify the true message sender using the Toll-Free number, i.e. the end-business. The end-business is the company that is creating and sending out the message. In most cases, if you are an ISV (Independent Software Vendor) or Reseller, you should NOT provide your own business info for Toll-Free sender verification.
Remember, it is important to provide the end-business info for Toll-Free sender verification! Here are some tips to help you tell the difference between an ISV/Reseller or end-business:
The end-business is...
The business that the Toll-Free number is assigned to
The business the handset is interacting with
The content creator
The entity generally collecting and managing opt-in
A single entity, but may have multiple locations or agents.
The business that is using messaging to further the business's main objectives or goals.
Is generally a software or application that provides messaging services to a group or subset of businesses
May provide other services, such as functioning as a business’s CRM, billing/invoicing platform
Uses messaging to further their customer’s business objectives.
Note: In some cases, an ISV/Reseller that the end-business is leveraging is actually the content sender and would be the business info you provide for Toll-Free sender verification.
An ISV/Reseller may be the end-business if...
the ISV is wholly and unquestionably the content creator, typically evidenced through immutable templates provided to their customers.
the ISV collects and manage opt-in in its entirety.
Only provide ISV/Reseller business info for Toll-Free sender verification if the business entity meets the above criteria!
Unverified toll-free numbers (TFNs) and Pending Verification toll-free numbers (TFNs) are subject to industry-wide message blocking. Unverified toll-free numbers are TFNs that have not completed the toll-free sender verification process. Pending Verification toll-free numbers are TFNs where a verification request has been submitted, but the request is pending review and approval.
Note: In the past it was possible to send messages from an Unverified TFN or Pending Verification TFN. However, as a result of industry-wide changes, all toll-free numbers, regardless of the use case, must be Verified to originate traffic.
UNVERIFIED toll-free numbers (TFNs) are subject to industry-wide message blocking, effective November 8, 2023.
PENDING VERIFICATION toll-free numbers (TFNs) are subject to industry-wide message blocking, effective January 31, 2024.
All toll-free numbers (TFNs) must be in a VERIFIED state in order to originate traffic.
Unverified TFNs and TFNs pending verification will be blocked with Sinch error code 64 “Blocked due to exceeded quota”. Please see Toll-Free Delivery Report Errors for a full list of SinchToll-Free error codes.