The TCPA prohibits telephone solicitations, including text messages, before 8 a.m. and after 9 p.m. in the recipient's local time zone (referred to as "quiet hours"), though some states have stricter regulations. To stay compliant, it’s safest to send texts between 9 a.m. and 8 p.m. in the recipient’s time zone. The FCC's rules further reinforce this by specifying that telemarketing calls and texts should not occur outside these hours in the recipient's local time, as part of the FCC’s efforts to protect consumers from unwanted disturbances.
Sending messages outside of the designated quiet hours (before 8 am or after 9 pm in the recipient's local time zone) can result in significant fines under the TCPA, should the end user file a complaint. The penalties are:
Standard penalty: Up to $500 per message sent.
Willful or knowing violations: Up to $1,500 per message sent
These fines can accumulate quickly, especially if multiple messages are sent in violation of the rules.
Learn how to get started with SMS by watching this step-by-step tutorial. The video explains the basics of SMS and shows you how easy it is to send your first message with Sinch:
