The CTIA Messaging Principles and Best Practices is a set of voluntary best practices developed by CTIA’s member companies throughout the wireless messaging ecosystem. These Principles and Best Practices identify parameters for facilitating the exchange via transmission, storage, and retrieval (exchange) of Consumer (Person-to-Person (P2P)) and Non-Consumer (Application-to-Person (A2P)) messages via Wireless Provider messaging networks while protecting Consumers from Unwanted Messages.
