Watch the video below to discover the benefits of RCS (Rich Communication Services) for both users and brands:
Key Features and Benefits of RCS
Rich content
Allows sending images, videos, buttons, and even carousels. More visually appealing and more engaging customer experience.
Interactivity
Lets you include buttons that customers can tap to take actions, like booking an appointment or making a purchase. This can streamline communication and improve customer experience.
Branding
Includes your business logo and colors, making them instantly recognizable to your customers.
Verification
The sender is verified, indicated by a verified mark, to enhance trust and ensuring consumers that the message comes from a trusted sender.
Analytics
Provides insights into how customers are interacting with your messages, so you can track their effectiveness and make improvements.
No app to download
Most Android devices are now shipping with Google Messages as the default messaging app, meaning customers don’t need to download a new app to start using RCS.
Apple announced in November 2023 that it would start supporting RCS in 2024.
Verified Sender
Increase trust with customers by using a verified sender and engage with them.
Increased engagement
RCS is proven to increase customer engagement using compelling, branded conversations. Unlike SMS, businesses can use rich features such as suggested replies, image carousels and contextual actions to personalise interactions.
Suggested actions
Provide your customers with predefined options so they can tap a button rather than having to type a response.
Display reports
Identify who has seen your messages so you can better inform future engagements.
Carousels
Enhance messages with rich image carousels, each card having its own suggested actions.
Fallback options
No RCS? No problems! Sinch have developed a unique fallback experience that allows all customers, regardless of device or messaging app, to receive RCS Messages.
Watch the video below to learn how to start sending RCS messages with Sinch:
After registering your sender agent with Sinch, the video tutorial guides you through the set up process on the Sinch Dashboard.
You can learn how to send different types of RCS messages from the developer perspective and review what that looks like in real-time when it comes to what your customer will be seeing on their handset.
To learn more you can read our comprehensive developer documentation for RCS, which shows you how to build your business' RCS experience.
