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RCS (Rich Communication Services) for Business provides brands with the ability to send verified, branded, and engaging messages that include rich media such as images, videos, carousels, and suggested actions.

This article contains useful information regarding Sinch RCS for Business pricing in the United States.

Disclaimer: Prices shown on this page are only indications and may be subject to change. Always contact a Sinch Account Manager for the most up-to-date pricing.
Contact Sinch to discuss the most up-to-date costs and to calculate costs related to your business needs.

Service Provider Set-up Fees – RCS for Business

Service Provider Country Description Fee
T-Mobile USA Campaign Service Activation Fee $500
Campaign Service Migration Fee $500

Non-Compliance Fees – RCS for Business

Service Provider Description Fee
T-Mobile Tier 1: Phishing, Smishing & Social Engineering $5,000
Tier 2: Illegal Content (must be legal in all 50 states & federally) $1,000
Tier 3: Other Violations (prohibited content, regulations, code of conduct) $500

3rd Party Brand Vetting Fees – RCS for Business

Type Description Fee
Bundled RCS for Business Basic Vetting & Certification

Non-refundable fee for annual brand vetting.

 

RCS Brand Vetting is valid for 12 months. Before renewal, customers will be required to confirm that their brand information remains current, along with completing 2FA verification. Your brand will have the opportunity to update or cancel re-vetting prior to the end of the 12-month period.

$200
Appeal Reconsideration of previously vetted record $20
Pricing for updates to successfully vetted Certifications
Verified Sender Update Modify/update verified sender record $75
Logo Verification Update/change certified logo $75
Banner Verification Update/change certified banner $50
Background Image Verification Update/change certified background image $50

 

Carrier Message Fees – RCS for Business

United States

Carrier Description MO Fee MT Fee
Verizon Wireless Rich – Text-only, 160 characters, suggested replies, limited actions (dial, open URL).   $0.004
Rich Media – Includes media (images, videos), all suggested replies/actions, WebView, cards, carousels, up to 100MB payload.   $0.006
T-Mobile Rich – Text-only, 160 characters, suggested replies, limited actions (dial, open URL). $0.0045 $0.0045
Rich Media – Includes media (images, videos), all suggested replies/actions, WebView, cards, carousels, includes first 5MB. $0.0125 $0.0125
Rich Media – per extra 1MB after 5MB. $0.001 $0.001
AT&T Rich – Text-only, 160 characters, suggested replies, limited actions (dial, open URL). $0.0045 $0.0045
Rich Media – Includes media (images, videos), all suggested replies/actions, WebView, cards, carousels, up to 100MB payload. $0.01 $0.01
U.S. Cellular Rich – Text-only, 160 characters, suggested replies, limited actions (dial, open URL).   $0.005
Rich Media – Includes media (images, videos), all suggested replies/actions, WebView, cards, carousels, up to 100MB payload.   $0.0135

Canada

Carrier Description MO Fee MT Fee
Bell Basic – Send and receive text-only messages, limited to 160 characters $0.01 CAD $0.01 CAD
Single - Send and receive rich multimedia content, including images, buttons, cards, carousels, and plain text messages exceeding 160 characters. $0.025 CAD $0.025 CAD
Conversational – Replies within 24h conversation window $0.035 CAD $0.035 CAD
TELUS Basic - Send and receive text-only messages, limited to 160 characters $0.0065 CAD $0.0065 CAD
Single - Send and receive rich multimedia content, including images, buttons, cards, carousels, and plain text messages exceeding 160 characters. $0.01 CAD $0.01 CAD
Conversational – Replies within 24h conversation window $0.02 CAD $0.02 CAD

Message Types – US (Effective July 23, 2025)

RCS messages in the US are classified into two types: Rich and Rich Media.

  • Rich Messages: Text-only, 160 characters, suggested replies, limited actions (dial, open URL).
  • Rich Media Messages: Includes media (images, videos), all suggested replies/actions, WebView, cards, carousels, up to 100MB payload.

For more information on RCS for Business message types and RCS Agent billing categories, read this article.

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Last update:
‎10-13-2025 11:56 AM
Updated by: