Mobile Ecosystem Forum - The Mobile Ecosystem Forum is a global trade body that acts as an impartial and authoritative champion for addressing issues affecting the broadening mobile ecosystem. The MEF provide members with a global and cross-sector platform for networking, collaboration and advancing industry solutions: (https://mobileecosystemforum.com/). The goal is to accelerate the growth of a sustainable mobile ecosystem that drives inclusion for all and delivers trusted services that enrich the lives of consumers worldwide.
The same as Chat Apps. May be called OTT Messaging as well, but this terminology has fallen out of favor and should not be used. Also called Social/Chat Apps. The term Social Messaging can also apply to A2P (and P2P) messaging through one of these apps.
Multi-Input, Multi-Output – this is a technology to use multiple receive and transmit antennas to establish links between two or more communications systems with greater throughput. This is one of the methods that LTE-Advanced uses to increase data rates.
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel.
The more than 700 member companies, representing nearly fifty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin American (LATAM) and Asia Pacific (APAC) branches. MMA content includes best-in-class mobile marketing case studies from the annual Smarties Awards and International Journal of Mobile Marketing articles.
For more information, please visit www.mmaglobal.com.
MMS stands for Multimedia Messaging Service, a richer form of SMS which allows you to communicate with customers using not only longer text messages, but also allows multimedia content, including images, video (up to 40 sec) and audio to be sent, so that you can take a more integrated approach to campaigns. For more information on MMS, take a look at the Sinch MMS product page.
A Mobile Network Operator (MNO) is typically a company that provides people with a mobile or wireless telephony service. At Sinch we refer to these companies universally as operators, but they are also known as wireless carriers or just carriers.
Mobile Number Portability (MNP) is an inter-operator process (usually imposed by country regulators) to allow mobile subscribers to retain their mobile number when switching from one mobile operator to another. For the vast majority of routes, Sinch is able to do a number lookup from a database or HLR to determine their home network and route the message through to the appropriate operator to successfully deliver the message.
An SMS sent from a mobile handset to an application is referred to as an MO message. The term describes the process and flow of a handset sending a short message submission to its home network SMSC utilizing the mo-ForwardSM transaction, which will store and forward to the destination mobile number or short code. In the case of a short code or A2P long number, the SMSC will pass the message to the aggregator, and the aggregator will pass it onto the enterprise who has leased that number. An acknowledgement (delivery notification) is also sent back to the originating handset once the message is delivered to the enterprise.