Sinch Community

The SMPP standard and interface created by the IT company CMG for their own SMSC. The most common usage for CMG SMPP is when people talk about Logica SMSC. However, the SMPP version 3.3 (CMG/Logica) and the public SMPP version 3.4 (and later) are in most systems compatible with each other.

A Coder / Decoder (CODEC) is a device or computer program for encoding or decoding a digital data stream or signal.

Serial ports.

Short numeric numbers (typically 4~6 digits) to which text messages can be sent from a mobile phone. Wireless subscribers send text messages to common short codes with relevant keywords to access a wide variety of mobile content.

A standard plain text SMS can contain up to 160 characters, but it is possible to send multiple SMS joined together to form one single long message. Using this method, long messages are split into smaller messages by the sending device and recombined at the receiving end. Each message is then billed separately. When the feature works properly, it is nearly transparent to the user, appearing as a single long text message. This type of message is referred to as many things - a long SMS, a multipart SMS, an extended SMS, or a concatenated SMS.

The process used for verifying a mobile subscriber’s intention, and for gaining the subscriber’s explicit agreement to participate in a mobile program/initiative.

A product offered (by a content provider) in a service to a subscriber. Content is typically mobile-related, such as a ringtones, wallpaper, or Java games; however, content may also be non-mobile, or subscription-related.

A company that creates and offers content, for example, graphic products, ringtones, games, news, information and entertainment services, and so on.

A country code is part of a comprehensive numbering plan, E.164, established by the International Telecommunication Union (ITU), defined to support interoperability among the supported networks of its members. For example, 46 is the country code for Swedish numbers and 1 is the country code for US and Canadian numbers. The standard defines a country calling code (aka country code) for each state or region which is prefixed to each national numbering plan’s telephone number to support a standard for international destination routing.

Identification Number for a country.

When a customer request for pricing they want pricing to wireless subscribers in a country. This is the blended price of all operators in a country.

Coverage is a term used to describe where (what countries and regions) and which mobile operators your account or service can use for sending and or receiving messages. To understand the coverage available on your account, log in and select pricing for the service you wish to get coverage information on. Coverage can fluctuate over time depending on market changes.

Communications Platform as a Service (CPaaS) is a cloud based platform that enables developers to add real-time communication features (such as Voice, Video and SMS) into their own applications without needing to build backend infrastructure and interfaces.

Change Request Board - All changes to functionality must be submitted to a Change Request Board for approval.

Common Short Code - see entry for Common Short Code (CSC).

The Common Short Code Administration (CSCA) is an organization designated by the CTIA to administer short codes in the United States. Companies can lease a short code directly from the CSCA or alternatively order one from Sinch.

CSR is a Certificate Signing Request - it is needed for the purchase of a certificate for a URL.

Call to Action. The call-to-action for a single-message program can be simple. The primary purpose of disclosures is to ensure a consumer consents to receive a text message and understands the nature of the program. This must include Product description, Complete terms and conditions, link to terms and conditions and Privacy policy or link to privacy policy “Message and data rates may apply” disclosure.

The Cellular Telecommunications & Internet Association is an international non-profit membership organization representing the U.S. wireless communications industry since 1984. Members include wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products. More information can be found on their website: https://ctia.org.

Click-Through Rate measures what percentage of people clicked (or tapped on a smartphone) an add or call to action in a message.