In order to send SMS messages containing ringtones, wallpapers, WAP push or vCards, the content needs to be sent as a binary message. In order to send a binary message to a phone, the User Data Header (UDH) construct must be used. The UDH is a short hexadecimal code which, when received by the handset indicates the type of content contained in the binary message and how to process it. In addition to the UDH, setting the correct Data Coding Scheme (DCS) value, 0x04 or 4 in the case of a binary SMS is also required.
A bind, in the specific case of connecting to Sinch via SMPP, is a single connection using the SMPP protocol. There are three ways to open a connection using SMPP: Transmitter – send short messages to the SMSC and receive responses from SMSC Receiver – receive delivery receipts from the SMSC and return the corresponding responses Transceiver – send and receive messages to and from the SMSC over a single SMPP session.
“Brand” is a term used by The Campaign Registry (TCR), who define the term as: “The company or entity the end user believes to be sending the message.”
Since North American Sinch numbers must be sanctioned as A2P for use with 10DLC, typically you’ll have to choose a number from our (exceptionally large!) inventory. When you register the brand as belonging to your company for a particular number, TCR takes extra steps to verify your company’s identity for the integrity of the telecommunications industry. Ultimately, this builds trust with your customers.
Visit the 10DLC Product Page to learn more or if you need more help with 10DLC or have any questions, contact Sinch, who will be happy help!
Bulk SMS is a term used to describe the sending of a large number of messages via an API, usually as part of a marketing campaign. Typically, bulk SMS implies messages are promotional in nature and the company is sending the exact same message to multiple recipients. Bulk SMS is equivalent to Push SMS.