Glossary
Comprehensive glossary of mobile industry terminology
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When a customer request for pricing they want pricing to wireless subscribers in a country. This is the blended price of all operators in a country.
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Coverage is a term used to describe where (what countries and regions) and which mobile operators your account or service can use for sending and or receiving messages. To understand the coverage available on your account, log in and select pricing for the service you wish to get coverage information on. Coverage can fluctuate over time depending on market changes.
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Communications Platform as a Service (CPaaS) is a cloud based platform that enables developers to add real-time communication features (such as Voice, Video and SMS) into their own applications without needing to build backend infrastructure and interfaces.
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Change Request Board - All changes to functionality must be submitted to a Change Request Board for approval.
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Common Short Code - see entry for Common Short Code (CSC).
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The Common Short Code Administration (CSCA) is an organization designated by the CTIA to administer short codes in the United States. Companies can lease a short code directly from the CSCA or alternatively order one from Sinch.
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CSR is a Certificate Signing Request - it is needed for the purchase of a certificate for a URL.
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Call to Action. The call-to-action for a single-message program can be simple. The primary purpose of disclosures is to ensure a consumer consents to receive a text message and understands the nature of the program. This must include Product description, Complete terms and conditions, link to terms and conditions and Privacy policy or link to privacy policy “Message and data rates may apply” disclosure.
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The Cellular Telecommunications & Internet Association is an international non-profit membership organization representing the U.S. wireless communications industry since 1984. Members include wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products. More information can be found on their website: https://ctia.org.
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Click-Through Rate measures what percentage of people clicked (or tapped on a smartphone) an add or call to action in a message.
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