Audiences are used for segmenting your customers based on their properties. After you have created an audience, you can use it to send mass communication, for example, a newsletter or a campaign offer.
Create an audience
- Go to Customers > Settings and select the Audience tab.
- Click the plus
at the top right.
- Enter a name for the audience. Select something descriptive and unique.
- Define the criteria for customers in your audience. For each condition, select the customer property and condition for it. Combine conditions using AND and OR operations, and group conditions into condition groups as needed. Combine condition groups also using AND and OR operations. Under conditions, you can see the number of customers that fulfill the conditions you've entered.
- Click Save.
Edit an audience
- Go to Customers > Settings and select the Audience tab.
- Click the three lines ☰ and select the audience.
- Edit the information you want to change.
- Click Save.
View an audience
- Go to Customers > All customers.
- Click the filter icon and select the audience you want to view.
Delete an audience
- Go to Customers > Settings and select the Audience tab.
- Click the three lines ☰ and select the audience.
- Below the conditions, click Delete.
- Confirm your actions in the popup by clicking Delete.
Note: Unless explicitly specified in the audience's rules, customers with inactive newsletter status are excluded.
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