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The metadata parameter in the Conversation API allows you to pass information on messages, conversations, and contacts. Metadata can be compared to a tag in that it provides information on the message or contact but is not a part of the message itself.


The metadata field is a string up to 1024 long.


A few ways other users have used the metadata fields:

  • Distinguish messaging campaigns from one another using a code
  • Assign various codes to departments to know who sent the message
  • Distinguish one messaging author from another
  • Additional validation security
  • Specify an objective of the message sent
  • Name groups of contacts
  • More specific regional information on a group of contacts.


Retrieving self-appointed metadata can become a powerful tool when reviewing analytics.

Version history
Last update:
‎09-30-2021 07:37 AM
Updated by: