Creating a different
channel experience will be essential in providing a tailored user experience. It is important to consider the limitations of each channel when designing your messaging strategy. Here is a channel comparison to help you determine the most appropriate message types for each channel:
| Message type | WhatsApp | Webchat | Facebook | Telegram |
| Text message | ✅ | ✅ | ✅ | ✅ |
| Buttons | ✅max. 10 buttons | ✅max. 10 buttons | ✅max. 3 buttons | ✅max. 3 buttons |
| Carousel | 🚫 | 🚫 | ✅ | 🚫 |
| Media | ✅ | ✅ | ✅ | ✅ |
| WhatsApp list | ✅ | 🚫 | 🚫 | 🚫 |
Special restrictions on buttons
About buttons, please bear in mind:
- URL and Call buttons do not work on WhatsApp. Instead, please use the Go-to buttons.
- WhatsApp and Facebook Messenger, are limited to 20 characters for buttons titles.
- Facebook and Telegram buttons can be max 3, whereas WhatsApp and Webchat can have up to 10 buttons.
If you need to include more than 3 buttons for different channels, consider the following approaches:
- For WhatsApp, use WhatsApp Lists Messages to offer more than 3 options.
- For Facebook, use the Carousel which allows more than 3 options.
- For Webchat, you can use buttons to provide options more than 3.
- For Telegram, optimize options beyond 3 using intents and numbers.
See also:
Create a channel confirguration
[New bot builder] How to organize your flow
[New bot builder] Make a channel router flow
