10DLC stands for 10 Digit Long Code (often referred to as a Long Number) and is a carrier sanctioned channel for sending Application-to-Person (A2P) messages using a dedicated 10-digit wireline telephone number allocated within the North American Numbering Plan (NANP).
10DLC provides several benefits over short code and traditional long numbers:
Protects recipients from unwanted messages as the brand and campaign will be transparent to all parties in the ecosystem.
It is an ideal replacement for when shared short codes, which present a higher risk of spam, and when blocked impact ALL senders using the shared code.
Capable of much higher messaging throughput than traditional long code messaging.
Improved deliverability rates.
Much more affordable than dedicated short codes and allows brands and businesses to use a single or pool of local numbers for their messaging campaigns to engage with customers in a familiar area code and still retain brand recognition.
Features supported on 10DLC include:
Voice capable by default (must create Voice Account)
MMS in US and Canada
Full Keyword based support– opt–in/out or set special keywords
Concatenated messages similar to SC (Short Codes)
Shortened URL – carriers may filter generic or public URLs such as Bit.ly. Recommend using a branded URL.
Note: 10DLC does not support handset delivery receipts (DLR); only SMSC DLR is available, however delivery is very similar to US SC (Short Codes) for Registered campaigns.