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This article contains useful information regarding Sinch Short Code Campaign Pricing in North America   Disclaimer: Prices shown on this page are only indications and may be subject to change. Always contact a Sinch Account Manager for the most up to date pricing.   Contact Sinch to discuss the most up-to-date costs, and to calculate costs related to your business needs.   What are Short Codes in US and Canada? Short Code (also called Common Short Code - CSC) is a special 5-6 digit number which is used for any "A2P" text messaging in USA and Canada. These numbers are used as a way to enable fair use of mobile messaging to the benefit of consumers and companies offering products and services to wireless subscribers regardless of choice of Wireless Provider.   When do I Need a Short Code? A CSC is required to run mobile messaging services. In other words, CSC is used as an originator of all mobile messages associated with a specific mobile service/campaign.   Who manages/issues Short Codes? CSC are issued and managed on behalf of all mobile carriers in a country by a central issuing registrar. Wireless carriers in respective countries chose these organizations to administer applications and issuance of CSC.    In Canada, CSCs are administered by the Canadian Telecommunications Association (CTA), who act as an intermediary between the Canadian carriers, policy makers in the Canadian government, and Aggregators like Sinch.   What Types of Short Codes exist in the USA? There are two types: Vanity - Vanity short codes are requested (if available) by the applicant. Random - Random short codes are simply assigned to the applicant at random, you do not get to choose.   What Types of Short Codes exist in Canada? There are two types - Short code and Long code. The difference is that long codes are 8-digit codes assigned in sequential order. Note: Vanity codes are offered without additional cost if available.    How much does it Cost? Canada Common Short code $1,103.03 USD for first 3 months. $257.37 USD in month 4 to end of 1st year. Note: Canadian Short code programs are assigned for a maximum of 1 year. Prior to the 1 year expiration, the brand owner of the code has right of first refusal to either cancel or renew the existing code for 3, 6, 9, or 12 months. *Sinch Lease Management Fee: $110.40 USD USA Random $500USD   *Sinch Lease Management Fee: 100USD Vanity $1,000USD   *Sinch Lease Management Fee: 100USD   * Note: In both US and Canada, Sinch can manage your SC Leases for a minimum charge and mirror your US Campaign on record with Ushortcodes.com registry up to date.  <- This is a requirement to renew your US SC lease.   US Carrier Campaign Fees: US Operator Setup & Monthly Management One-Time Monthly Service US CSCA Random Short Code Lease   $500  US CSCA Vanity Short Code Lease   $1,000  Sinch US Short Code Management Fee    $100 Sinch CAN Short Code Management Fee   $110.40 USD T-Mobile & Metro by T-Mobile (+Virgin & Boost) Setup fee for each new short code campaign provisioned, including short code campaigns migrated from another aggregator $500    Verizon (standard rate short code migration fee) $150    Verizon (FTEU new short code set up fee) $2,000    Verizon (FTEU short code migration fee) $500    Puerto Rico     Claro PR $100      US Carrier Messaging Fees: US Carrier Fees MT MO       Standard Rate SMS via Short Code Messaging Fees     T-Mobile & Metro by T-Mobile & Sprint Family (+Virgin, Boost) $0.0025   $0.0025  US Cellular $0.0035    Verizon $0.0030    AT&T & Cricket $0.0030    ClearSky $0.0035    Interop $0.0035    Puerto Rico  MT MO Claro PR $0.0740    Boost (formerly Open Mobile) *Sprint/T-Mobile Acquisition $0.0025    Liberty Wireless $0.006   US Standard Rate MMS via Short Code Messaging Fees MT MO T-Mobile & Metro by T-Mobile & Sprint Family (+Virgin, Boost) $0.0100   $0.0100  US Cellular  $0.0100    Verizon $0.0050    AT&T & Cricket $0.0050      Canadian Carrier Campaign Fees (all prices in USD): Canadian Operator Setup & Monthly Management One-Time Monthly Service CTA Short Code Application Fee (incl. 3-month lease) $1,103.03   CTA Short Code Lease Fee (starting 4th month)   $257.37 Bell & Virgin Short Code Provisioning (SMS only) $368.48   Bell & Virgin Short Code Provisioning (SMS plus MMS) $552.63   Bell & Virgin Short Code Provisioning (Add MMS to SMS) $184.21   Rogers Provisioning $73.54   Videotron Provisioning $-        Canadian Messaging Fees (all prices in USD): Canadian Operator Surcharge Messaging Fees MT MO Standard Rate via Short Code     Bell & Virgin Mobile $0.0049  $0.0049  Rogers & Fido $0.0041  $0.0041  Telus $0.0048   Videotron & Fizz $0.0037  $0.0037 Eastlink Mobile $0.0037  $0.0037 ISP Telecom** $0.0025    All other carriers $-     $-    Canadian Standard Rate MMS via Short Code Messaging Fees MT MO Bell $0.022 $0.022 TELUS $0.0096 - Rogers $0.0074 $0.0074  ** Billed in USD   Useful links: Return to main Short Code pricing page on Sinch.com Learn more about Short Codes from Sinch Create a Short Code Campaign on the Sinch Customer Dashboard Contact Sinch. ... 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10DLC stands for 10 Digit Long Code (often referred to as a Long Number) and is a carrier sanctioned channel for sending Application-to-Person (A2P) messages using a dedicated 10-digit wireline telephone number allocated within the North American Numbering Plan (NANP). 10DLC provides several benefits over short code and traditional long numbers: Protects recipients from unwanted messages as the brand and campaign will be transparent to all parties in the ecosystem. It is an ideal replacement for companies operating on shared short codes, which present a higher risk of spam, and if/when blocked ALL senders using the shared code will be impacted. Capable of much higher messaging throughput than traditional long code messaging. Improved deliverability rates. Much more affordable than dedicated short codes and allows brands and businesses to use a single or pool of local numbers for their messaging campaigns to engage with customers in a familiar area code and still retain brand recognition. Features supported on 10DLC include: Voice capable by default (must create Voice Account) MMS in US and Canada Full Keyword based support– opt–in/out or set special keywords  Concatenated messages similar to SC (Short Codes) Shortened URL – carriers may filter generic or public URLs such as Bit.ly. Recommend using a branded URL. Handset delivery receipts (DLR's) are supported on T-Mobile only. Note: Delivery is very similar to US SC (Short Codes) for Registered campaigns. 10 DLC follows the regular CTIA Messaging Guidelines and Best Practices.   Visit the Sinch 10DLC Product Page to learn more or if you need more help with 10DLC or have any questions, contact Sinch. We are always happy to help!   ... View more

10DLC traffic can be delivered to all US carriers, but only ATT and T-Mobile/Sprint, require registration.   Visit the Sinch 10DLC Product Page to learn more or if you need more help with 10DLC or have any questions, contact Sinch, who will be happy help! ... View more

You will need to obtain a NNID (NetNumber ID) from NetNumber directly.   To add a new NNID under Sinch, the NNID needs to be provisioned with the carriers. An LOA and  form must be submitted to T-Mobile to request provisioning. The cost is $2000 USD. Reach out to your Sinch Account Manager, or contact Sinch if you have any questions.   Visit the Sinch 10DLC Product Page to learn more or if you need more help with 10DLC or have any questions, contact Sinch, who will be happy help! ... View more

There are four common scenarios with various timelines depending on the complexity of the process:   Customer creates 10DLC brand and campaign registration (via customer dashboard or Campaign Registration API) and buys a number from Sinch:  3-5 business days* Sinch reviews and approves the campaign Sinch registers brand and campaign in The Campaign Registry (TCR) Sinch provisions the number for the 10DLC campaign in industry routing databases and in carrier platforms Customer handles 10DLC campaign registration in TCR and buys a number from Sinch:  3-5 business days* Customer registers brand and campaign in TCR and selects Sinch as their "connectivity partner" (CNP) Sinch reviews and accepts the campaign Customer configures number with TCR campaign ID (via customer dashboard or Numbers API) Sinch provisions the number for the 10DLC campaign in industry routing databases and in carrier platforms Customer creates 10DLC brand and campaign registration (via customer dashboard or Campaign Registration API) and wants to port or host number their existing number: 3-5 business days*  Sinch reviews and approves the campaign Sinch registers brand and campaign in The Campaign Registry (TCR) Sinch provisions the number for the 10DLC campaign in industry routing databases and in carrier platforms Customer handles 10DLC campaign registration in TCR and wants to port or host their existing number: 3-5 business days* Customer registers brand and campaign in TCR and selects Sinch as their "connectivity partner" (CNP) Sinch reviews and accepts the campaign Customer configures number with TCR campaign ID (via customer dashboard or Numbers API) Sinch provisions the number for the 10DLC campaign in industry routing databases and in carrier platforms   *Sinch is currently processing a higher than normal volume of campaign review requests, which may result in a delay in approval and launch times.    Visit the Sinch 10DLC Product Page to learn more or if you need more help with 10DLC or have any questions, contact Sinch, who will be happy help! ... View more

No, if your brand has already been vetted, Sinch can import the existing vetting trust score into your campaign. However, to register your brand, some basic company details are still required. We need your 'vetting identifier' and ‘Token’ in order to import your score - you can obtain this information from your provider.    Please note that if you do not wish to be vetted at all, your campaign will automatically fall into the T/Low class, resulting in very limited throughput.    Visit the Sinch 10DLC Product Page to learn more. ... View more

10DLC throughput is determined by the carriers, based on your Brand Vetting Score as well as the type of campaign, not on the amount of numbers/10DLCs associated with a campaign.   The table below explains how AT&T and T-Mobile/Sprint define each message tier and map Brand vetting scores: Note: Verizon is still working on defining its process.    Carriers require a ‘special business review’ request; in case a brand is not satisfied with the defined TPM or message daily quota allotment. T-Mobile/Sprint charge $5,000 USD to submit a ‘special business review’ request specifically to increase your daily volume. This fee is non-refundable, but is currently waived.   Note: Russell 3000 enterprises will be placed in the highest tiers available.    Visit the Sinch 10DLC Product Page to learn more. ... View more

A single use-case campaign refers to ‘standard’ use-cases such as notifications, alerts, OTP, but sometimes brands decide to file notifications and marketing traffic together under one campaign: which we refer to as a ‘mixed-use/marketing campaign.’    Typically, single use-case or standard campaigns receive higher throughput and lower surcharges than mixed use-case campaigns. This is designed to incentivize declaring a single use-case, as this type of campaign provides the greatest transparency for the market.   Visit the Sinch 10DLC Product Page to learn more. ... View more

Getting new numbers is the simplest option and is recommended to avoid any hiccups and downtimes. However, if you need to keep your current numbers for any specific business reason (for example, customer support, brand equity), contact Sinch who can help you port them to Sinch for voice and/or messaging, or text-enable them with Sinch via our Hosted Messaging process. It is possible to provision your existing landlines and long codes as 10DLC.   Note: If your numbers are already text-enabled with a different provider, it can take some time to migrate messaging service to Sinch (it depends on the provider who is currently providing messaging service). Sometimes the losing provider may reject the text-enablement request. Porting your number (Voice+SMS) is usually more straightforward. See the article Porting and Hosting Numbers with Sinch for more info.   Visit the Sinch 10DLC Product Page to learn more. ... View more

For business messaging on Long Codes, Carriers have extended the grace period to help enterprises and SMS aggregators register all A2P Long Code SMS messaging traffic and move to sanctioned 10DLC routes. While there is no definitive deadline, there have been several deadlines that have come and gone to aid users in moving over their traffic to sanctioned A2P routes. Additionally, there are carrier fines in place today that outline if you are purposely evading A2P 10DLC routes, you can get fined, thus it is very advantageous to move all unregistered long code traffic over to A2P sanctioned routes.  Shared Short Codes, on the other hand, have been disallowed for a long time now and if you haven't moved traffic off of the shared short codes and on to other A2P sanctioned senders, you are at severe risk of getting your Shared Short Code shut down. If you have not moved traffic off of shared short codes you must do this as soon as possible.   Heavy filtering has also be implemented by the major carriers on grey routes (routes used for the delivery of unauthorized international A2P traffic), which will negatively affect your messaging.   As a reminder, please note Shared Short Codes that are not controlled by a single message sender/content will be at risk of termination.   Need more help with 10DLC? Contact Sinch, who will be happy help! ... View more

Below are the announced carrier non-compliance fees and their definitions:   Text Enablement Fee $10,000 USD if a company or a message sender text-enables a 10-digit NANP telephone number and sends messages before verification of message sender ownership. Grey Route $10 USD per message for each 10DLC message sent by a message sender via a P2P route. Program Evasion $1,000 USD for each unique instance of a violation (snowshoeing, dynamic routing, spam filter evasion, unapproved campaign service) Content violation $10,000 USD for the third and any subsequent notification of a violation from the same content provider.   Visit the 10DLC Product Page to learn more about how Sinch can help you increase delivery rates and get higher throughput in comparison with long numbers, using 10DLC. ... View more

When you register a Brand you can choose to get a trust score (also known as a RISQ score, vetting score, Brand score, or reputation score) from an independent rating agency as part of the vetting process. Trust scores range from 1-100 and are required for Brand verification purposes.   Your trust score, combined with your use case and your traffic volumes, helps carriers determine throughput per second (TPS) and daily messaging cap for your 10DLC campaigns. A higher score could lead to higher TPS.   In most cases the TPS for trustworthy, non-spam use cases will be much higher for 10DLC numbers than other traffic types – up to 30 transactions per second (TPS) as opposed to 1 TPS for P2P long codes for business uses.   Things to note:  - When you register your Brand you do not need to go through vetting and get a Brand score. You can run a campaign without a "score", you'll just be in the lowest tiers on certain carriers. - If you want to run at a higher rate, before you register your campaign, get your Brand vetted.  You can either go through a standard vet or an enhanced vet. A Standard vet is very similar to running a credit check. Your Brand name, tax ID, address must be exactly the way it is on your tax filing.  If it isn't, it will negatively effect your score.  An Enhanced vet digs in deeper to your organization, it's owners, business practices, lawsuits, etc.  There is no guarantee that an Enhanced vet will increase your score.   Need more help with 10DLC? Contact Sinch, who will be happy help! ... View more

10DLC is ideal for A2P transactional messages and has many use cases, some of which are outlined in the table below:   USECASE DESCRIPTION 2FA * Any authentication, verification, or one-time passcode Account Notifications * Standard notifications for account holders, relating to and being about an account Customer Care * All customer care interaction, including but not limited to account management and customer support Delivery Notifications * Notification about the status of the delivery of a product or service Fraud Alert Messaging * Notifications regarding potential fraudulent activity on a user's account Higher Education * Messaging created on behalf of Colleges or Universities, including School Districts and education institutions. This use case is NOT for the "free to the consumer" messaging model Low Volume Mixed * For Brands that have multiple use cases and only need very low messaging throughput. Examples include: test or demo accounts, small businesses (single Doctor's office, single Pizza shop etc.) Marketing * Any communication that includes marketing and/or promotional content Mixed * Any messaging campaign containing 2 to 5 standard uses cases. Polling and voting * The sending of surveys and polling/voting campaigns for non political arenas. Public Service Announcement * Informational messaging to raise an audience's awareness about important issues Security Alert * A notification that the security of a system, either software or hardware, has been compromised in some way and there is an action you need to take. Agents and Franchises ** Agents; franchises; local branches Note: Post-registration approval by MNO is required for this Use Case. Charity ** Communications from a registered charity aimed at providing help and raising money for those in need. Includes: 501c3 Charities. Does not include: Religious organizations Note: Post-registration approval by MNO is required for this Use Case. Emergency ** Notification services designed to support public safety/health during natural disasters, armed conflicts, pandemics, and other national or regional emergencies. Note: Only MNO pre-approved CSPs are eligible for this Use Case. K-12 Education **   Campaigns created for messaging platforms that support schools from grades K - 12, and distance learning centers. This is not for Post-Secondary schools. Post-registration approval by MNO is required for this Use Case. Political ** Part of organized effort to influence decision making of specific groups. Available only to Non-Profit entities with a Campaign Verify token or Aegis Political Vet, or Non Profit entities with a verified 501(c)(3/4/5/6) tax exempt status. Note: Only pre-vetted Brands are eligible for this Use Case. Please register at www.campaignverify.org and select 'Import Vetting' on the Brand Details page to unlock the Political Use Case, or apply for Aegis Political Vetting on the Brand Details page. Proxy ** Peer-to-peer, app-based group messaging with proxy/pooled numbers. Supporting personalized services and non-exposure of personal numbers for enterprise or A2P communications Social ** Communication between public figures/influencers and their communities. Examples include: YouTube Influencers' alerts or Celebrity alerts Note: Only MNO pre-approved CSPs are eligible for this Use Case. Sweepstakes ** All sweepstakes messaging.   * These are "Standard" campaign use cases. Standard Use Cases are immediately available for all qualified registered Brands and do not require Vetting or pre/post approval by MNOs.   ** These are "Special" campaign use cases. Special Use Cases are sensitive or critical in nature and may require Vetting or pre/post registration approval by MNOs. Requirements may vary according to each MNO.   Visit the 10DLC Product Page to learn more about how Sinch can help you increase delivery rates and get higher throughput in comparison with long numbers, using 10DLC. ... View more