Utility templates are used to initiate utility conversations. These templates and conversations are limited to specific actions and notifications (for example, a message confirming a transaction, or a message reminding you when a payment is due).
Note: If a template includes a mix of utility content and marketing content, it will be classified as a marketing template.
For more information on this template type, see the utility templates section of WhatsApp's Guidelines for utility, authentication and marketing templates.
