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Utility templates are used to initiate utility conversations. These templates and conversations are limited to specific actions and notifications (for example, a message confirming a transaction, or a message reminding you when a payment is due).


Note: If a template includes a mix of utility content and marketing content, it will be classified as a marketing template.


For more information on this template type, see the utility templates section of WhatsApp's Guidelines for utility, authentication and marketing templates.

Version history
Last update:
‎05-30-2023 08:04 AM
Updated by: