Marketing templates are used to initiate marketing conversations. This is the least restricted template category, and these templates and conversations can be used to cover a wide range of topics. For example, marketing templates may include promotions, greeting messages, updates, and requests to participate in a transaction.
Note: If a template includes a mix of utility content and marketing content, it will be classified as a marketing template.
For more information on this template type, see the marketing templates section of WhatsApp's Guidelines for utility, authentication and marketing templates.
