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Marketing templates are used to send marketing template messages. This is the least restricted template category, and these templates can be used to cover a wide range of topics. For example, marketing templates may include promotions, greeting messages, updates, and requests to participate in a transaction.

 

Note: If a template includes a mix of utility content and marketing content, it will be classified as a marketing template.

 

For more information on this template type, see the marketing templates section of WhatsApp's Guidelines for utility, authentication and marketing templates.

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Last update:
‎10-23-2025 08:50 PM
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