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Beginning June 1, 2023, the business-initiated conversation category will be split into three new categories (each with their own pricing structure): utility, authentication, and marketing conversations. All templates used to begin business-initiated conversations will be associated with one of those three categories. Additionally, the user-initiated conversation category will be reclassified as the service conversation category. All of the above-mentioned conversations will still last 24 hours.


If you send a template message, and an existing conversation in the template message's category does not already exist, a new conversation will start. If you send a template message while there is already a conversation in progress, and the category of the template and the category of the open conversation do not match, a new conversation will begin in the category of the template. Finally, any template messages sent during a service conversation will begin a new conversation in the category associated with the template.


For more information on this udpate, see WhatsApp's Updates to conversation-based pricing: Effective June 1, 2023.

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Last update:
‎06-01-2023 07:16 AM
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