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- How does the US approval process work?
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Once a US campaign has been submitted and the development work is complete, the carriers will begin the provisioning process, where they enable the Short Code on their system for traffic. The campaign flow submitted will then be exercised and tested, from end to end.
Once the campaign has been validated, meaning actual end to end testing, the campaign will be approved to be run on the specific associated Short Code. When this has been completed, both Sinch and the client will be notified that the campaign has been approved.
Contact the online team or your Sinch Account Manager (if you have one) if you have any questions.
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Featured Article
Hoyee_Cheng
Employee
Effective October 15, 2024, CTIA and the US Short Code Registry introduced a new requirement for leasing new short codes or when manually renewing short code leases, necessitating all brands to undergo vetting. Aegis Mobile has partnered with CTIA to authenticate the identities of brands utilizing US short codes. This vetting process provides additional transparency for brands involved with each short code campaign, benefiting all stakeholders. It also offers greater protection for consumers and upholds the short code's reputation as a trusted messaging channel.
Initial vetting and resubmissions should expect a processing time of 72 business hours and gradually down to 24-48 business hours. Brands will only need to be vetted once and short code leasing will be available only after a successful vetting result. However, in the event of a lease transfer, the brand will need to submit a new vetting request with the new lease holder. There is no additional charge to this new feature and it will not impact short code throughput.
The following Brand Client information will be required:
- Legal Company Name
- Legal Entity Type
- Doing Business As
- Country of Registration
- Stock Market Symbol
- Company Website URL
- Federal Tax ID
- DUNS, GIIN, LEI (if applicable)
- Brand Client Address
- Country
- Street Address
- City
- State/Province
- Zip/Postal Code
- Brand Client Point of Contact
- First Name
- Last Name
- Phone Number
Upon submitting the Brand Client Information for review, the Brand’s Point of Contact (POC) must complete an email verification step. The POC should expect an email from CTIA’s vetting partner, Aegis Mobile (certify@aegismobile.com). This email will contain a PIN and instructions on how to confirm the registration. Please ensure to check your junk mail folder.
The PIN is valid for 7 days. A reminder email will be sent 48 hours before the PIN expires. If the initial PIN expires, Aegis Mobile will issue a second and final PIN. If the POC is unable to complete the verification, a new brand vetting request will be required.
How about existing short codes?
Brand client details for existing short codes, that is on auto-renewal or monthly billing, will be required to undergo the new vetting process by Q1 2025. Brands will have sixty (60) days after the auto-renewal date of the short code to complete the required fields. Short codes that are not updated within that timeframe will be subject to non-compliance audit and may be suspended or terminated.
Sinch will start collecting this information in the near future. Please contact your account manager for more information.
What will contribute to a successful vetting result?
Ensure that the Tax ID matches the exact Legal Company Name registered with the IRS, which can be found in the EIN Confirmation Letter. The address entered should also be the same as what is registered with the IRS. If you do not enter the information exactly as it appears in the EIN Confirmation Letter, your brand will be in an “Incomplete” state and you will not be able to lease the short code until the issue is resolved.
For entities with international presence, please specify the Tax ID and the country of registration. For entities in Canada, please provide the first 9 numeric digits of the Business Number (BN-9) when providing brand client details.
US Tax ID, company name and address can be validated using the following resources:
- Public business entities: Public business lookup (EDGAR)
- Nonprofit entities: IRS Tax Exempt Organization Search
- Private business entities: If you are a private business in the US, here is a list of private business lookup by state:
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District of Columbia |
District of Columbia Business Filings Search (login required) |
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Mississippi |
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New York |
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Ohio |
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Oklahoma |
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Oregon |
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Pennsylvania |
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Puerto Rico |
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Texas |
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Utah |
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Vermont |
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Virginia |
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Canadian Tax ID, company name and address can be validated using the following resources:
Europe, Eastern Europe, North Atlantic, Middle East, South America, and APAC Tax ID, company name and address can be validated using the following resources:
- Europe: VIES VAT number validation - European Commission
- Australia: Australian Business Register (ABN) lookup Note: provide your ABN (Australian Business Number) not your ACN (Australian Company Number) as your Tax ID for brand registration purposes.
For more information, please check out CTIA and The Short Code Registry's FAQs page or their summary below: