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Each of the below are rejection reasons due to forbidden messaging categories and are therefore ineligible for resubmission for Toll-Free Verification.

 

Please note that in addition to Toll-Free Messaging content restrictions, any use cases that violates Sinch’s A2P Messaging in the United States & Canada - Disallowed Content policy are not allowed, regardless of number/sender type or destination country.

 

Rejection Category 

Rejection reason 

Content Violation - SHAFT - Sex - Not Eligible for Resubmission 

Submission included content such as nudity, pornography, sex toys, or other adult content.

Content Violation - SHAFT - Hate - Not Eligible for Resubmission 

Submission included speech that is hateful, profanity, violent, incites violence, or similar speech.

Content Violation - SHAFT - Firearms - Not Eligible for Resubmission 

Submission included: Firearms, Ammo, Gun Ranges (Common for guns to be sold at Gun Ranges) 

 

Firearms and accessories are not allowed on TFN, SC, or 10 DLC regardless of age gating.

Content Violation - SHAFT - Tobacco / Vape - Not Eligible for Resubmission 

Submission included products such as: Cigarettes, Cigars, Tobacco Products (Chew, etc.), Vape, Vape Juice, or similar items 

Content Violation - SHAFT - CBD/Marijuana - Not Eligible for Resubmission 

Submission included products such as: Cannabis, Marijuana, CBD, THC, Hemp or similar items 

Known Spam Campaign - Not Eligible for Resubmission 

Spam/Fraud team has flagged the number/business/traffic for spam or fraud 

Disallowed Content - Loan Marketing - Not Eligible for Resubmission 

Submission includes mortgage, auto, student, personal, payday or other loans being marketed 

Disallowed Content - 3rd Party Debt Collection - Not Eligible for Resubmission 

Submission includes information around the practice of hiring a 3rd party agency or company to collect unpaid debts on behalf of a creditor. 

Disallowed Content - Gambling - Not Eligible for Resubmission 

Submission includes Casino/Casino apps, Betting/Sports picks or forms of gambling such as "Play to Win" schemes (playing various games, including slots, cards...etc.). 

Disallowed Content - Sweepstakes - Not Eligible for Resubmission 

Submission includes sweepstakes, contests, 50/50 raffles or other prize awards 

Disallowed Content - Stock Alerts - Not Eligible for Resubmission 

Submission includes information around stock, the stock market, and similar content. 

 

No businesses that solely operate in stocks, investing, or cryptocurrency are allowed to send SMS traffic.

Disallowed Content - Cryptocurrency - Not Eligible for Resubmission 

Submission includes Cryptocurrency, NFTs, Block chain and other similar currencies.

 

No businesses that solely operate in stocks, investing, or cryptocurrency are allowed to send SMS traffic.

Disallowed Content - Risk Investment - Not Eligible for Resubmission 

Submission represents a fiscal transaction where end users are promised a return on initial investment.

 

Use cases in this category pertain to minimal effort for maximum and/or guaranteed financial gains. These categories in the telecoms industry produce high consumer complaints and are not permissible on carrier routes.

Disallowed Content - Debt Reduction - Not Eligible for Resubmission 

Submission includes content about consolidating or reducing debt.

Disallowed Content - Credit Repair - Not Eligible for Resubmission 

Submission includes content about repairing/improving credit 

Disallowed Content - 3rd Party Lead Generation or Multi-Level Marketing - Not Eligible for Resubmission 

Marketing messages must be truthful, not misleading, and, when appropriate, backed by scientific evidence in order to meet the standard held by the Federal Trade Commission's (FTC) Truth In Advertising rules. The FTC prohibits unfair or deceptive advertising in any medium, including text messages.

 

Terms and Conditions and/or Privacy Policy pages states personal customer information is shared outside of the end business with Partners, Affiliates, 3rd Parties or other businesses that the mobile user has not directly opted in to receive SMS or have their information shared with, not only for Customer Care purposes but also for Marketing. 

 

Any third-party use cases are strictly forbidden. Consent must be obtained by the end business directly from consumers. Consent cannot be given to one business and then transferred to another.

Disallowed Content - Federally Illegal Substances/Controlled Substances/Prescription Drugs - Not Eligible for Resubmission 

Any federal illegal substances in the US and Canada. Any other substance classified as a controlled substance under US and Canada federal law, is prohibited via SMS.

 

Including Schedule 1, 2, 3, 4 and 5 drugs:

  • Heroin
  • Lysergic acid diethylamide (LSD),
  • 3,4-methylenedioxymethamphetamine (MDMA/Ecstasy)
  • Methaqualone
  • Peyote
  • Hydrocodone/acetaminophen (Vicodin)
  • Cocaine
  • Methamphetamine
  • Methadone
  • Hydromorphone (Dilaudid)
  • Meperidine (Demerol)
  • Oxycodone (OxyContin)
  • Fentanyl
  • Dexedrine
  • Adderall
  • Ritalin
  • Codeine
  • Ketamine
  • Anabolic steroids
  • Testosterone
  • Peptides
  • Xanax
  • Soma
  • Darvon
  • Darvocet
  • Valium
  • Ativan
  • Talwin
  • Ambien
  • Tramadol
  • Lomotil
  • Motofen
  • Lyrica
  • Parepectolin

Drugs that require a prescription: Offers for drugs that cannot be sold over-the-counter in the US/Canada are not allowed to send text messages on TFN, regardless if the business is a licensed professional.

Known Phishing Campaign - Not Eligible for Resubmission 

Spam/Fraud team has flagged the number/business/traffic for phishing campaigns 

High Risk - Fraud - Not Eligible for Resubmission 

Spam/Fraud team has flagged the number/business/traffic for spam or fraud 

High Risk - Deceptive Marketing - Not Eligible for Resubmission 

Submission was assessed for deceptive marketing tactics such as: Deceptive Work-From-Home programs, Risk Investment Opportunities, Pyramid Schemes, “Get Rich Quick”, “Build Your Wealth” and “Financial Independence” offerings.

 

Use cases in this category pertain to minimal effort for maximum and/or guaranteed financial gains. These categories in the telecom industry produce high consumer complaints and are not permissible on carrier routes.

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Last update:
‎06-03-2025 08:54 AM
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