Today’s consumers expect convenient and easy communication with businesses on mobile channels. At the same time, customers are bombarded with mobile notifications, all day, every day, making it harder and harder for brands to get noticed and be trusted. And with the rise of SMS and phone scams, businesses need to restore trust in mobile channels.
A vCard, also known as a Virtual Contact Card or Virtual Business Card, is an electronic business card that allows companies to create a personalized contact ID to communicate with customers under their brand name and easily share information like the short code or long code their text messages are sent from. You can also add visual assets like logos, pictures, and audio clips.
Customers can then store your information and instantly identify your business next time you message or call them. Why does it matter? Because they’re more likely to answer calls or texts if they know who’s trying to get in touch!
How does a vCard work?
Once you’ve created your company’s vCard, you can share it with your messaging subscribers via SMS as a Virtual Contact File (VCF):
They can then save it onto their device to get quick access to your information — it's as easy as saving a new contact!
By creating engaging customer experiences that make life easier and inspire trust, companies can get a real competitive edge — and vCards can help you do just that.
Read our vCards blog to learn more about the benefits of using vCards and to run through some common use cases.
