What is Artificial Inflation of Traffic (AIT)?

[Shahzad_Ismail]

Artificially Inflated Traffic (AIT) is a type of SMS fraud that happens when fraudsters generate high volumes of fake traffic via mobile applications or websites. 

A common AIT scenario looks something like this:  

1. A fraudster designs a bot to create fake accounts.  
2. The bot triggers a one-time passcode (OTP) SMS to mobile numbers. 
3. The fraudster partners with a rogue party to intercept the inflated traffic without actually delivering messages to the end user. 
4. Together, they claim the revenue, share the profits... 
5. … and repeat the process to inflate revenues further or tamper with conversion statistics. 

To learn more about AIT and what can be done about it - read the full blog post on sinch.com.

Take a look at the Sinch SMS Product page to learn more about our SMS products, or click here to sign up to our self-service portal and get started today.

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Learn how to get started with SMS by watching this step-by-step tutorial. The video explains  the basics of SMS and shows you how easy it is to send your first message with Sinch:

Sign up to the Sinch Build Dashboard and get started today or take a look at the Sinch SMS Product page to learn more about our SMS products.