RBM (RCS Business Messaging) is the commercial form of RCS messaging. It enables messages between businesses and consumers. Businesses can use RCS to send richer, more interactive messages to customers.
RBM agents communicate with users through messages, events, and requests to achieve your business goals. Whether those goals are simple (such as sending delivery notifications) or complex (such as booking a flight), agents use rich cards, media, and suggestions to guide users through conversations that satisfy user and agent needs.
Your RBM agent initiates conversations with users. Users can't start conversations with your agent, but once the agent starts a conversation, the user can reply at any time. Your agent sends the first message when it receives an external trigger that you configure. A trigger can be anything and depends on your agent's use case.
Key features and benefits of RBM
- Rich content: includes sending images, videos, carousels, locations and other app-like features for visually appealing and engaging customer experience.
- Interactivity: buttons (chips) that customers can tap to send a reply or take an action like linking to a website or making a call. These actions make it easy to create and can streamline communication and make customer responses frictionless.
- Branding: RCS agents include the business logo of the brand sending the message and other brand elements making them instantly recognizable to your customers.
- Verification: The sender is verified, indicated by a shield/check logo. This enhances trust and ensures consumers that the message comes from a trusted sender.
- Analytics: Enables insights into how customers are interacting with your messages, including read and delivery metrics. Track effectiveness and make improvements.
RBM Use Cases
- Send messages directly to your customers or employees via RCS - with your brand as the verified sender.
- RCS supports diverse content allowing you to communicate with your customers, share text messages, images, videos and more.
- Improve your customer service and use RCS as a chatbot channel! This will make your customer service more efficient.
- Use chat as a sales channel for your products and services - interactive and close to your customers.
For more information on RCS, visit the Sinch RCS product page.
